Sunday, 30 September 2012

Rebrand Series: Winnipeg Jets 2.0

So this is a slight break from the mould but, I'm revisiting my rebranded Winnipeg Jets jerseys.  I don't know how many of you know this but the jerseys were FINALLY featured on the icethetics website on August 10th (the day I got married so sorry for the lack of keeping you in the loop).
I got some pretty good feedback about the jersey, overall, most people really liked it, but a suggestion that kept popping up was that the red maple leaf took bled into the Jets text and looked to busy.  with those suggestions in mind I took another look at my logo and jersey set.
I decided that perhaps a more nuetral background colour would not look as busy or distracting so here it is.  My Jets 2.0 logo and jersey set.....WHAT DO YOU THINK?!

Jets 2.0 Logo


Winnipeg Jets 2.0 Home Jerseys


Winnipeg Jets 2.0 Away Jerseys




Friday, 21 September 2012

Rebrand Series: Avalanche 3rds

To keep it short and simple the avs have tried and failed to represent a jersey where the primary colour is blue.  Here is my attempt in correcting that path; as you can see I've brought back the "mountain" effect for the sleeves of the jersey but left it off the bottom, instead I gave it a more modern, rounded feel to balance the jersey out.  I've also combined the Avalanche's primary logo with their shoulder patch to create this "new" logo.

3rd Jersey Logo:


New Avalanche 3rds:



Thursday, 13 September 2012

Rebrand Series: Colorado Avalanche

It's been a while since I've posted anything, life has been crazy lately.  I'm hoping this post will make up for the lack of jersey love on my behalf.
The Colorado Avalanche haven't really changed their branding since they entered the league, their logo has stayed virtually the same with a few colour tweaks and a similar jersey style even with the introduction of the Reebok edge jerseys.  One thing the Avs are infamous for ugly third jerseys!!!
While my new jersey designs aren't drastically different, they are different enough. I've kept the blue sleeves to contrast the maroon and I think it blends quite well.  The bottom striping is my attempt at making it look like an avalanche sweeping across, hoping it doesn't look tacky.
Finally, and what I've worked the hardest on for this jersey set is the new logo.  Simply put, I've mashed the Avalanche's current logo with their former identity the Rockies logo.  Adding the most recognizable components of each gives the logo a classic modern, authentic contemporary feel, if that makes any sense at all.  I've replaced the C that quarterbacks the Rockies logo with the C that Joe Sakic wore on his chest for oh so long.
Although it's been a while I hope this concept makes up for lost time:

New Avalanche Logo:


Colorado Avalanche Home Jersey:


Colorado Avalanche Away Jersey: