Friday 23 November 2012

Rebrand Series: Los Angeles Kings

Well, you might have thought that after posting a winter classic concept for the the Wings naturally, I'd turn to their counterpart and post a Maple Leafs concept....but they aren't ready yet.

Instead, The Los Angeles Kings have been in the limelight since their EPIC stanley cup run and I hope I can do them justice with this new set of jerseys.
I know they are very unconventional and very unique but I'm hoping they grow on you as much they have on me.  They rational behind the jerseys goes back to the logo the Kings wore in the Wayne Gretzky era.  If you look closely at the logo you will see that the KINGS text has those "movement" lines streaking from them, so I incorporated those lines into the jerseys.  I also took the silhouette of that logo and used it as a source for these streaking lines.  Finally, I spent many hours contemplating between vertical or horizontal lines on the sleeves but when it was all said and done I thought it looks best with one of each.
The logo is simply a updated colour palette of the primary logo the Kings used from 1967-1988.  I promise I'm working on a logo of my own for their 3rds, should be good.
Again, very out of the ordinary, and very unconventional but I hope you like it:

New Kings Logo:


New Los Angeles Kings Home Jerseys:


New Los Angeles Kings Away Jerseys:


Saturday 17 November 2012

Rebrand Series: Red Wings 3rds

Well this would have been perfect had the NHL lockout not happened and the winter classic canceled.  When the Red Wings announced they'd be hosting the winter classic I knew I had to make a concept for the occasion, I didn't know it would take this long and be irrelevant when I posted it.
From my understanding, the jerseys the Wings were going to wear for the 2013 winter classic a retro jersey the Wings wore in 1992.  What I've done is take that design and switch the white and red to make it a "home" version of the retro look.  I've also caved and went with recent trends by using the beige instead of the white to give the jersey a more rustic, authentic look.
The logo also needed to look classic, so I encircled my updated logo and jazzed up the circle but putting DETROIT RED WINGS around it and added the D from the cougars jerseys they wore in the winter classic against the Blackhawks and I believe I achieved a very classic look with it.

Red Wings Winter Classic Logo:


New Detroit Red Wings Winter Classic Jerseys:



Friday 9 November 2012

Rebrand Series: Detroit Red Wings

Seeing as the Red Wings are my favourite team one would think this would be one of the first concepts I would have posted for the rebrand series.  Here's the thing, I really struggled to come up with something that suited the Wings.  The Red Wings are one of a few teams who have changed the uniforms very little over the years and I didn't want to mess with the classic look that the Wings own so well.
First off, you'll notice I've used the logo I created for my very first Red Wings concept, simply because it's awesome (obviously bias opinion, but come on, how sweet does it look am I right?).
I decided to use their Winter classic jersey from a few years back as the basis and build on it.  As you can see I've added a new colour to the uniforms, a very subtle silver, to accent the lines and help them pop out just a little bit more.  I've also decided to use a darker red on the uniforms because, to me it looks crazy good!  Finally I've laced the jersey with a faded graphic of the wing in the space between the silver stripes which I believe adds an element of uniqueness to the jerseys but not in a distracting way, or a way that takes away from the classic look of this jersey.
You might also notice that I've put a C on both sets of jerseys although the Wings haven't named a new captain yet.  That being said, Zetterberg or Datsyuk are obvious choices for the job and either one of these guys would be a great captain, the C looks great on either of these jerseys.
I'd like to think this jersey could be considered a retro modern look...if that makes any sense.

New Red Wings Logo


New Detroit Red Wings Home Jerseys


New Detroit Red Wings Away Jerseys




Friday 2 November 2012

Rebrand Series: Stars 3rds

I've given the Stars back their green and when designing their new 3rd jersey I decided that I'd let them rep the black again. The design is a sort of hybrid if you will; inspired by the Stars current home jersey and the Star original black jersey when the first moved to Dallas from Minnesota.
The logo, is yet another page taken out of the Tampa Bay Lightning redesigning effort, simplicity is best.  With that in mind I took the Dallas Star and used a D as its backdrop.

New Stars Alternate Logo:


New Dallas Stars 3rd Jersey: