Rebrand Series: Wild 3rds

I guess you could say this type of concept is starting to become my trademark.  I don't know what it is about this type of design, but I think it looks awesome.  It looks, classic, slick, clean, but unique and modern as well.
I've taken the elements from the current wild logo and put them into the jersey design.  The trees accenting the green parts of the jersey and the Star that forms the eye of the logo at the bottom of the jersey to add just another element of uniqueness to this concept.  Finally, I've created a black version of the current Wild logo because, well, because it looks pretty sweet...hopefully.

New Minnesota Wild 3rd Jersey:

Rebrand Series: Minnesota Wild

This concept is Wild, straight up! this logo is one of the first I created when I decided to rebrand the entire NHL.  I've been sitting on it for a while now, uncertain of how I should go about making a jersey fit for the logo.
I completely understand that both the logo and the concept are out in left field, but with a nickname like the WILD, why not attempt to give some real meaning behind the name with a logo and jersey set that match the name.
The logo is meant to strike fear into opponents, with 2 glaring eyes staring at you through the scratch marks, and the WILD text just so you don't forget who you're afraid of.
With a logo that is so primal, I had to design a jersey set that matched the logo's intensity.  Overall I wanted the jersey to look like it had just been attacked by the very beast I was trying to portray with the logo.  That being said, I didn't want it to look tacky and random, which I why I struggled with the jerseys for so long.  In the end, I tried to capture the essence of a classic hockey jersey but on the edge of crossing that line.  Finally, you will notice that the Wild away jersey is beige not white.  Simply put the Wild own that beige look, and the white just doesn't look right.

New Wild Logo:

New Minnesota Wild Home Jerseys:

New Minnesota Wild Away Jerseys:

Rebrand Series: Oilers 3rds

Originally, I was going to use this logo as the primary mark for my rebranded Oilers designs.  When my creative juices finally started flowing I replaced the spawn logo with a creation of my own, but I knew I had to bring it back in some capacity.  The Spawn logo is easily my favourite of all the Oilers logos and all I've done is change the colours to match the orange and navy colour scheme used for this new 3rd jersey I've designed.
The jersey design is nothing complex, but the simplicity is what makes it stand out for me.  I brought back the Oilers navy that they rocked before the throwbacks became their primary, but instead of going with the bronzy orange, I used the throwback orange with really makes the colours pop on the jersey.  Kind of a simple design, but I hope you guys like it.

Updated Spawn Logo:

New Edmonton Oilers 3rd Jerseys:

Rebrand Series: Edmonton Oilers

When I was designing a jersey and logo for the Oilers I originally decided to just take the "Spawn" logo that the Oilers used on their 3rds prior to the Reebok edge era and change the colours to reflect the Oilers current palette.  Everything was all good, logo fit and I designed the jersey to pay tribute to 3 different styles the Oilers have worn in their past.
The striping on the jersey is inspired by the striping from the jerseys the Oilers wore just prior to the Reebok edge era.  In addition to the stripes I've taken an element from the Reebok edge jerseys in which the arm stripes only go up half way, giving the jersey a little more of a modern look.  Finally, and quite simply I've used the Oilers retro colour scheme because, to be honest, the colour scheme they used before was pretty dull.
I was ready to post the jerseys a while ago, but for some reason I hesitated because I felt like i was copping out by not actually designing my own logo.  So, last week I was finally hit with an idea, which has finally materialized into a logo I'm proud to post.  In the foreground is an oil drill, the element I was struggling with for the longest time, but I finally found on that fits into the look of the design.  I then layered the Oilers current text mark over top of the drill, and put the Edmonton skyline in the background.  Finally, the shape of the border was loosely inspired by the Oilers AHL affiliate the Oklahoma City Barons.

New Oilers logo:

New Edmonton Oilers Home Jersey:

New Edmonton Oilers Away Jersey: