Rebrand Series: Ottawa Senators

A few years ago the Senators introduced a 3rd jersey with the wordmark SENS across the front.  To say the least, this jersey was very unique, personally I kind of liked them although I know a lot of people were appalled by them.  That being said when they came out with their Heritage jersey 2 years ago they made a step in the right direction.  Those heritage jerseys look awesome and so when I was making a new jersey set I decided to build on the success of the Heritage jersey and make an away counterpart to complete the set.
You may not even notice that I've done anything to the logo, but if you take a closer look you will notice that what I've done is, I've taken 2 of the Senators logos and combined then together seamlessly. Most obviously, I've taken the Roman Senator and kept him as the focal point.  I took the red maple leaf from an alternate logo that the Senators used as a shoulder patch on a 3rd jersey they wore from 2000-2007 that includes this maple leaf and the Parliament building in Ottawa.  The mission in making this logo was to keep the Senators unique Roman soldier element, but to also pay homage to the fact that they are located in the nation's capital so you've gotta represent somehow.

New Senators Logo:

New Ottawa Senators Home Jersey:

New Ottawa Senators Away Jersey:

Rebrand Series: Sharks 3rds

UMM, Ya I don't really have many words for this one.  Other than the fact that for some random reason I've been imagining a San Jose 3rd jersey with a tribal design.  I've never been to San Jose and I have no clue what it's like there but for some reason I've thought that a tribal jersey would be a good fit, I don't know.
Like I said, I don't really have any words and I know I'm gonna get a lot of haters for this jersey, but I've accepted that.

New San Jose Sharks 3rd Jersey:

Rebrand Series: San Jose Sharks

With a nickname like the Sharks, San Jose has HUGE potential to do something unconventional and pretty awesome with their logo and jerseys.  And from 1998-2007 the Sharks definitely had unconventional jerseys.  The image of Owen Nolan on the cover of EA Sports NHL 2001 in that Sharks jersey will forever be etched in my mind and it served as inspiration for this concept.

As a result of the Reebok edge era of the NHL the Sharks experienced a complete overhaul for the logo and jerseys.  The current Sharks logo looks amazing with the modernized, more intimidating shark, but I'd have to say the jerseys are lacklustre.  This was the main motivation behind the direction I went with the jersey design for my rebranded Sharks jerseys.

What I've done is taken the pre-edge-era Sharks jersey and given it a modern-day update.  The most notable focal point of the jersey is the black striping engulfing the sides and chest of the jersey, intended to look like a shark fin.  Different from it's pre-edge-era counterpart I've added an element to this section of the design, using a similar, white shark fin shape outlined in orange, the reason being it adds volume and depth to the jersey, instead of being bland.  I've also removed the grey section seen on the actual jersey because it just doesn't work for me, and updated the sleeve design to  compliment the colour scheme on the mid section of the jersey.

The logo is an attempt to follow in the footsteps of the Tampa Bay Lightning by simplifying the logo.  I've taken the shark fin used currently as a shoulder mark on the Sharks jerseys and "encircled" it with the jaws of a shark.  Although I love the Sharks actual logo I had a lot of fun designing something new for the Sharks and think it blends well with the  jersey design itself.

New Sharks Logo:

New San Jose Sharks Home Jersey:

New San Jose Sharks Away Jersey:

Rebrand Series: Penguins 3rds

The Penguins have had a couple of different 3rds in the past few years and one thing remains the same whenever the bring in a new one, bring back the blue.  Seeing the penguins in blue just seems weird to me, although I wasn't alive back when they actually wore blue, but something has always seemed off too me.
It may sound simple but having yellow in the Penguins logo on a blue jersey just seems tacky to me.  That's why when making a Penguins 3rd didn't necessarily think I needed to get rid of the blue jersey but instead change the logo to fit the jersey.
The jersey design is an old one that the Penguins used back in the 80s in blue and then switched to the black and yellow with the same design.  I brought it back with a few tweaks, most notably using different hues of blue both navy and sky.
The logo is the same as the one used in the Penguins rebranded home and away jerseys but I took out the yellow and used the 2 blues in a gradient pattern to make it a little less tacky.
I know it's a little out of the ordinary but what do you think?

New Pittsburgh Penguins 3rd Jersey:

Rebrand Series: Pittsburgh Penguins

For those of you who have dug deep into the archives of my jersey designs since I started this blog, you may have remembered that I designed a "new" Penguins logo.  At first you may not notice anything different than the one they currently use, however at a second glance you should notice two things: 1. that the Penguin is facing the opposite way as the real logo, and 2. that the Penguin is winding up for a slap shot as apposed to having his stick on the ice.
Well, I've taking that logo and tweaked it even more to add a little Tweedle flare to my Penguins rebrand concept.  I think I will dub it the best of both era's logo.  As you can see I've kept "my penguin" although I've flipped him to the original direction of the real logo.  Additionally, I've taken the 90s Penguin logo and placed him in the background with some slight modifications to make him look more modern.  At first I thought that perhaps it may be too busy, having 2 Penguins as the focal point, but the more I look at it, the more I am beginning to love this logo.
That is only half the battle, the second half is the jersey itself which is also a blending of era's.  I've taken the basic design of the jerseys that the Penguins used just prior to the Reebok edge era and mixed it in with the Penguins infamous late 90s gradient jersey.  Obviously, I've updated the colour palette and what has been created is what you see before you.

So....what do you think?

New Penguins Logo:

New Pittsburgh Penguins Home Jersey:

New Pittsburgh Penguins Away Jersey: