Friday, 26 April 2013

Rebrand Series: Columbus Blue Jackets

When I first thought up this Rebrand idea the Blue Jackets were one of the first teams I had logo ideas for.  I while back I created a version of the logo posted with this concept but after months of holding off on revealing it to you I noticed that it looked kind of sloppy.  Over the last few weeks I've been making small, subtle tweaks to clean it up and bring it up to par with the standard I have set for myself.
The Cannon, a great idea, the jersey and logo design that the Cannon currently rests on, not so much.  The blue, powder blue and beige jersey set the Blue Jackets currently use as their 3rds just doesn't work in my opinion.  That being said there are elements that I've kept in this re-invisioning of incorporating the Cannon into my Rebranded Blue Jackets concept.
I've taken the Cannon, added the Ohio flag that they used on their 10th anniversary logo and placed it upon their current shoulder patch logo and created, what I think is a solid logo.
The jerseys themselves are not a radical change from what we know the Blue Jackets for as well but I think I have improved the design.  Taking the Patriotic colour scheme and obvious homage the team is paying to the State's historical significance I've created a striping pattern that is supposed to draw an obvious resemblance to the Ohio State flag.  I really like the way the Blue Jackets use the stripes going across the sleeves of their current jerseys, So I kept them, to make it uniquely Columbus.

New Blue Jackets Logo:


New Columbus Blue Jackets Home Jersey:


New Columbus Blue Jackets Away Jersey:




Saturday, 20 April 2013

Rebrand Series: Panthers 3rds

Not much to say about this one other than it is a colour variation of the Rebranded Panthers jerseys I posted last week.  Although the Panthers went back to red this past season (which was an excellent choice) they can still rock the blue...assuming there is no powder blue to go with it.
In terms of the logo, I've used the same logo I created for the Home and Away jerseys but took the text out to switch things up.  Although the changes aren't drastic I think overall these 3 jerseys give the Panthers a fresh new look and give them an edge in the intimidation factor.

New Florida Panthers 3rd Jersey:


Saturday, 13 April 2013

Rebrand Series: Florida Panthers

Way back when I started this rebrand project one for the first logos I came up with was this one for the Florida Panthers, I knew I wanted to create something that would strike fear into the hearts and minds of their opponents and I knew I'd be stepping out of the box of conventionality on this one.  The problem was for a very, very long time I could come up with a jersey to match my vision, everything seemed to just fall short.
A few weeks ago I took another crack at the jersey design and then it dawned on me; use the current jersey design to inspire a new, more intimidating look for the Panthers. With that in mind, I took all the stripes and jersey elements from the Panthers current home and away jerseys and turned them into a playground of scratch makes.  Although unconventional, who says every team has to have a jersey that fits into a cookie cutter design and completely turn their backs on the uniqueness that each team and team culture that they have when creating a new identity.

New Panthers Logo:


New Florida Panthers Home Jersey:


New Florida Panthers Away Jersey:




Friday, 5 April 2013

Rebrand Series: Senators 3rds

Well, when I posted my Senators rebrand last week I swapped out the primary colour of red for black, but I couldn't just leave the red by the waste side so, behold my rebranded Senators 3rd jersey.
There isn't really any rhyme or reason for the design but as it came together it definitely started looking more and more Senator-esque.  The one element I did really want to incorporate into the design is arrow feather/branch looking things, seeing as they've been a part of the Sens logo for a very long time.
The logo is taken from the Heritage jerseys that the Sens brought into existence a couple of seasons ago.  In the end, it all comes together to give the senators another unique jersey design that compliments the past, present and future of the franchise.

New Ottawa Senators 3rd Jersey: