Rebrand Series: Anaheim Ducks

Let's be honest, bringing wild wing back needs to happen, we don't need to the "Ducks" text with a duck foot D anymore.  What I've done is combine elements of ducks jerseys past and present to create these jerseys.  Taking a look at the home jersey first, I've combined elements of their current home, 3rd, and original mighty ducks jerseys to make it.  Elements from the 3rd's are the orange shoulder stripes and the shoulder patches, sporting the ducks D, so they still have their "new" identity, as well as the arm sleeve patterns.  If you know your ducks jerseys then you'll also notice that I've changed the direction the stripes on the bottom of the jersey are flowing, as dismal as this sounds the reasoning behind this switch was deliberate.  The new direction is actually an old one, the original mighty ducks jerseys had their stripes flowing this way as well, but I've kept the unique curvature and striping in current ducks colours to make it pop out more.
Finally, I've added the ducks current D behind the logo, to pay tribute to the mighty ducks first logo (the duck goalie mask aka wild wing with the 2 hockey sticks crisscrossed like a pirate flag tribute), but have changed the colours inside the D to make the logo pop out more.

New Ducks Logo:

Anaheim Ducks Home Jersey:

Anaheim Ducks Away Jersey:

Rebrand Series: Hurricanes 3rds

While at a quick glance you may think you've seen this jersey before, a second glance will prove your initial retain wrong.  Yes the colour scheme, letters diagonally across the jersey are exactly the same the design has been updated.  To make this jersey a little but more unique, besides the fact that no one uses grey as a base colour for a jersey, I've turned the design used for the rebranded canes jerseys on its head.  rotating and distorting the alignment of the stripes gives the jersey a "chaotic" feel, one in which I can only imagine you must feel if caught in an actual hurricane, after all we've gotta give meaning to this team's nickname.

Finally, although not the primary focus of this jersey, I've created a new shoulder patch which can be found also on the original rebranded canes jersey posted earlier in the week.  This logo includes the new flag design standing beside a map of North Carolina both on top of a faded current Hurricanes logo, encircled by Carolina Hurricanes which gives the logo a vintage but modern feel.

New Hurricanes Shoulder Patch:

New Hurricanes 3rd Jersey:

Rebrand Series: Carolina Hurricanes

While I posted a couple of new Hurricanes jerseys a few weeks ago I did the same as I did with the flames jerseys, rethought the design and created a brand new Canes identity.  Very much like the Flames design I have created a lightning inspired logo for the Hurricanes to rock.
If you have a keen eye for detail you will notice that the flag is very similar to the flag used on the Hurricanes current 3rd jersey but different enough to make it unique.  more importantly, the circle engulfing the flag is actually the outer portion of the Hurricanes current primary logo.  Not to pat myself on the back or anything but I love this logo!
The jersey design itself was inspired by the Hurricanes current word mark. , if you look closely the effect behind the text looks very similar to the stripes on the across the jersey, just another little detail I pay close attention to, to make every jersey I design as unique as possible.
Although The canes have always used Red as their primary colour I think the red accent really makes the design pop out more effectively.

New Hurricanes Logo:

Carolina Hurricanes Home Jersey:

Carolina Hurricanes Away Jersey:

Rebrand Series: Flames 3rd

I know you guys have already seen this jersey but I've now demoted it to my new 3rd for the rebranded flames.  I still really love this jersey, looks retro but awesome! enjoy:

Rebrand Series: Calgary Flames

While I posted a Flames jersey not too long ago, I went back to the drawing board.  I kept thinking to myself, there has got to be something cool I could do to make a new Flames logo.  I decided to take a page out of Tampa Bay's rebranding techniques, simple is good.  With that In mind I designed a logo that focuses on the more crucial part of Calgary's identity, the Flame.

With all of that in mind I took a swing at a new set of jerseys to go along with the new logo.  The jerseys that the Flames use now are pretty cool, but the black doesn't sit well with me, in my opinion it seems misplaced.  So, I took the black out and decided to keep with the retro colour scheme because, in my opinion the Orangey-Red, Yellow, and White is one of the best colour schemes in the league.  I kept the jersey design almost identical to the design it is now, but revamped the colour scheme, and took out the awkward black patch underneath the armpit.
What do you guys think?

New Flames Logo:

Calgary Flames Home Jerseys:

Calgary Flames Away Jerseys:

Rebrand Series: Jets 3rds

Although the Thrashers couldn't really pull off the powder blue, I think the Jets might just have what it takes to do what their former team could not.

Why not pay tribute to the club that gave new life to the Jets franchise.  Thank you Atlanta for not only bringing the Jets back but giving new life to an awkward coloured Thrashers jersey that fits perfectly with the Jets new colour scheme.

Rebrand Series: Winnipeg Jets

As I have mentioned the last time I posted a Jets concept, since the news that Winnipeg was going to have an NHL franchise back I have been a Jets super fan! With The Red Wings as my favourite team and the Lightning my 2nd, the Jets are My Canadian team, and although many critics have blasted the jets logo and jerseys I absolutely love them.
With all that in mind, it is only appropriate that with my very first blog post being a Red Wings concept, the first of my NEW DESIGNS should be a Jets concept, so here it is.
 First off, the NEW Jets logo.  I've combined the Jets current logo with their 90's logo and modernized the colours to complete the look.  You will notice that I've replaced the 90's jet nose with the current jet used in the Jets real logo, I've also added 'jet streams' to the jet to make the text come alive and give some flare and character.
 The jersey itself I tried to capture the jet stream look I've also incorporated into the logo and combined the iconic jet and maple leaf of the new Jets logo onto the jersey design itself.  Both the home and away versions of this jersey have a close resemblance to the jerseys the Jets currently wear...but look SOOO much more awesome!


Friday, I will be posting my rebranded 3rd jerseys for the jets that will pay tribute to a jersey used by the Jet's former home, the Atlanta Thrashers.
 P.S:  A website I follow closely called Icethetics, and within minutes I got a response that he would be posting this design on his site in the near future.
If you guys haven't check out Icethetics, DO IT!! It was the inspiration behind me starting to design again and to start this blog, while my blog is just my concepts and I only post new concepts weekly, Icethetics posts new concepts from various artists DAILY.  And it is such a HUGE milestone for me to be featured on the site when my Jets design is posted on it.
 I don't know when it will be posted on Icethetics, but as soon as it goes up, I will let you know for sure,
but I wanted to give you guys the first look at it before the whole world sees it (I wish lol)

New Jets Logo:

Winnipeg Jets Home Jerseys:

Winnipeg Jets Away Jerseys: