Thursday, 25 July 2013

Rebrand Series: Phoenix Coyotes

SURPRISE!!! Happy Thursday: I'll be on a Safari all weekend so I figured I'd give you guys a post today while I have internet access.
Now there is a disclaimer and that is to tell you that half of this concept you have seen before.  When I was trying to come up with ideas for some new Coyotes jerseys I kept coming back to the original concept I posted a long time ago.  The thing was, to me, something looked off in that concept.  With much thought a deliberation I realized that I didn't like the shade of maroon that I used and so I decided that I'd give the same concept another try with a deeper hue of maroon.
That being said I've also created an away jersey with the same design which hasn't been seen yet so although this post is kind of an update on an older design I hope I've made it up to you by giving you an away jersey as well.
And maybe a little teaser about the 3rd jersey I'll be posting next week: It will be another blending of eras much different than the home and away jerseys I've created but just as cool.

New Coyotes Logo:


New Phoenix Coyotes Home Jersey:


New Phoenix Coyotes Away Jersey:




Monday, 22 July 2013

Rebrand Series: Canucks 3rds

I am currently in South Africa for 5 weeks and internet is not as readily available as I'm used to so, I apologize for the lack of posts in the last 2 weeks.

This past season the Canucks brought back a maroon Millionaires jersey which I thought was pretty awesome.  This jersey inspired me to create my own version of this jersey to fit in with the rebranding efforts I've made for the Canucks.  First off, the Canucks need a green jersey, the lack of green in the NHL is a travesty and thus, there really wasn't an option, the jersey had to be green.  additionally I've added a blue trim to the white sleeve stripes.
Finally, I've wanted to add that Lumberjack logo that the Canucks use on their merchandise but never knew how, until they unveiled the millionaires logo they'd be using.  As a result, this is what I've come up with:

New Canucks Alternate Logo:


New Vancouver Canucks 3rd Jersey:



Monday, 8 July 2013

Rebrand Series: Vancouver Canucks

When I took on the challenge of Rebranding the Vancouver Canucks I had no idea what I was going to do, or where I was going to start.  Initially, I grabbed the black, red, and yellow logo the Canucks used to use back in the 90s and simply changed the colour scheme to the Canucks present colours.  I was satisfied, It looked sharp, it was simple and I felt people would love to see me bring back the retro logo.  But something wasn't sitting right for me, I felt as if I was taking the easy way out by not actually creating my own logo.  As a result I sat on this mystery for many months with no progress and then one day it just dawned on me; if I do this properly, I can incorporate the Canucks current whale logo into the beloved 90s logo, and so the task began.  I took a long time to perfect the blend but I'm very happy with the result.
The jersey design itself has a couple different elements going on too.  First, I took the striping on the bottom of the jersey from the throwback jersey the Canucks have worn on several occasions in the last couple of years.  Secondly, and most notably I've given the Canucks slanted lines on the sleeves and taken a chunk of the line out with the idea that the absence of line forms a V for Vancouver within the design.  Overall I think it turned out pretty sweet, I'm especially proud of the logo:

Canucks New Logo:


New Vancouver Canucks Home Jersey:


New Vancouver Canucks Away Jersey: