Sunday, 13 October 2013

Rebrand Series: Toronto Maple Leafs

The Leafs are one of those teams that "change" their jerseys quite often.  That being said the changes they've made over the last 10 years have literally been switching back between 2 different jersey sets that look essentially the same.  Not only that but they've introduced the same 3rd jersey a couple of times (before and directly after the Reebok edge era) until recently they've been using a blue 3rd jersey AND unveiled their winter classic jersey as well.
With all of that in mind I decided that when it was all said and done the Leafs just need a Fresh, New Look something the fans haven't seen before.
The inspiration for the logo was the 2010 Vancouver Olympics Team Canada logo which acts as a template as for my new Leafs logo.  In the center is the TML wordmark that the team has used on and off for a very long time.  Acting as a background to the TML are a couple of things; the veins of a leaf to pay homage to the old school leaf Toronto has used on the white 3rd jersey as well as the CN tower, THE Toronto landmark.  I've done the best I can to make sure the CN tower blends in as naturally as possible with the veins of the leaf so that it doesn't look too tacky.
The jerseys themselves were my biggest obstacle, I fumbled around with a couple of ideas; 1 set had a very old school feel to them but eventually I decided that if I was using a "modern" new logo I should also go with a modern new jersey set.  After several weeks of just looking at these 2 options I finally settled on these 2 jerseys and I hope they compliment the new logo well:

New Maple Leafs Logo:


New Toronto Maple Leafs Home Jersey:


New Toronto Maple Leafs Away Jersey:




Sunday, 29 September 2013

Rebrand Series: Lightning 3rds

Before the Lightning rebranded a couple of years ago and switched to Blue as their primary colour they've been without a Black jersey.  Frankly, I loved the black jerseys they wore before the rebrand and I knew I'd have to bring black back when I rebranded the team.
With that in mind here is what I've done; I've taken the Bolts current 3rd jersey and reversed the colour scheme.  I'd like the believe that this change works pretty well and the result is a pretty sweet jersey:

New Tampa Bay Lightning 3rd jersey:


Monday, 16 September 2013

Rebrand Series: Tampa Bay Lightning

I've said it before but the Lightning have so much potential for an out of the box jersey design with a name like the Lightning.  In fact, I've posted one I designed way back when.  This time around I've improved upon my design and made a New home and away version of my original design.
I know it's not a brand new logo or completely new design but I love how it turned out, and I promise I have some new Lightning logos in the works.
In the meantime, enjoy a new rendition of an old favorite of mine:

New Lightning Logo:


New Tampa Bay Lightning Home Jersey:


New Tampa Bay Lightning Away Jersey:




Sunday, 8 September 2013

Rebrand Series: Capitals 3rds

I know you've seen this jersey before but I can explain.  I've always liked the idea of the Caps having a Blue version of their current home/away jersey set, but I've done that already so, I went with a new version of my rebranded Flyers jersey.  It has a certain familiarity about it, being very comparable to the Caps actual design but also an element of simplification.
The Logo, just kind of came out of know where, I was looking at some sort of soccer logo and then all of a sudden got an idea that turned into this.  I can't really give you any rhyme or reason as to why it turned out this way but hey, it looks pretty decent:

New Capitals Alternate Logo:


New Washington Capitals 3rd Jersey:



Monday, 2 September 2013

Rebrand Series: Washington Capitals

The Capitals logo is cool, but I just think there is so much untapped potential with the eagle logo they have in their arsenal that isn't really being used.  As a result I have made it my mission to incorporate the eagle into almost every Capitals logo I've made.  My newest rendition includes the US Capitol (did you guys even know the bottom of the eagle is in the shape of the Capitol, MIND BLOWN) and of course I had to ad some stars and stripes to make it a little more American.
The jersey design itself comes from an All-Star jersey back from 1991-92.  Personally, I wouldn't have ever even known about these jerseys unless my boy Drake didn't represent one of them at the NHL All-Star game a few years ago in Ottawa.  When I was reminded of this jersey I knew I'd have to use them for one of my designs.  I've added another stripe to the bottom of the jersey to jazz it up a bit but other than that, this design need not any improvement.

New Capitals Logo:


New Washington Capitals Home Jersey:


New Washington Capitals Away Jersey:





Friday, 16 August 2013

Rebrand Series: Predators 3rds

So my rebranded home and away jerseys for the Predators were a definite break from the mould, but I do want to say that I am a big fan of the rebrand efforts that they've made for real.  The yellow jersey was a bold move and I personally think it looks great.  so with that in mind I knew that if I went with a blue home jersey I'd have to do a yellow 3rd.
The jersey is simple, yet different.  Who knew that the absence of lines could look so cool?!  AND, I've tried to keep it clean and simple with many similarities to what they actually wear.  The logo is from the Preds word mark that they introduced when they rebranded last year.  In the words of Michael Scott; This jersey is BOSS!

New Nashville Predators 3rd Jersey:


Tuesday, 13 August 2013

Rebrand Series: Nashville Predators

This is a much different look for the Preds.  While they actually rebranded their uniforms last season and went with a simplified, Nashvill-esque look, MY rebrand is very much the opposite!
Very similar to my rebrand attempt for the Panthers and the Wild (there's just so much potential with those 3 animal logos) I've gone for a more intimidating look that would strike fear into the eyes of any opponent.
When I created the new logo I wanted to keep the Sabre tooth tiger in the forefront but had a vision of what it would look like if it was facing frontwards.  But that wasn't enough, it looked to bland so I added some scratch marks and the NP that the Preds currently use just in case anyone forgot where these guys came from.
The jerseys don't really need much explanation.  I wanted something different, the jerseys had to match the logo, and they look awesome!

New Predators Logo:


New Nashville Predators Home Jersey:


New Nashville Predators Away Jersey: