Sunday, 7 October 2012

Rebrand Series: Buffalo Sabres

I can't remember if I had already posted this set of jerseys yet, it's been a while so I guess I'll just treat it like I haven't.  Simply put I've decided to take the Sabres jerseys from the mid 90's and updated the colour scheme as well as modernized the look a little bit.  Obviously I'm a fan of pretty much every jersey I make but I got to say that I really like how these ones turned out.
The logo is also an updated version of a classic.  I've combined the double sabres logo that was used on the Sabres 3rds, back in the mid 90s and taken the Buffalo head that was the primary logo for the Sabres for a number of years and made a "tribute" to the original Sabres logo, which is their current logo again anyways.

New Sabres Logo


New Buffalo Sabres Home Jerseys


New Buffalo Sabres Away Jerseys




Sunday, 30 September 2012

Rebrand Series: Winnipeg Jets 2.0

So this is a slight break from the mould but, I'm revisiting my rebranded Winnipeg Jets jerseys.  I don't know how many of you know this but the jerseys were FINALLY featured on the icethetics website on August 10th (the day I got married so sorry for the lack of keeping you in the loop).
I got some pretty good feedback about the jersey, overall, most people really liked it, but a suggestion that kept popping up was that the red maple leaf took bled into the Jets text and looked to busy.  with those suggestions in mind I took another look at my logo and jersey set.
I decided that perhaps a more nuetral background colour would not look as busy or distracting so here it is.  My Jets 2.0 logo and jersey set.....WHAT DO YOU THINK?!

Jets 2.0 Logo


Winnipeg Jets 2.0 Home Jerseys


Winnipeg Jets 2.0 Away Jerseys




Friday, 21 September 2012

Rebrand Series: Avalanche 3rds

To keep it short and simple the avs have tried and failed to represent a jersey where the primary colour is blue.  Here is my attempt in correcting that path; as you can see I've brought back the "mountain" effect for the sleeves of the jersey but left it off the bottom, instead I gave it a more modern, rounded feel to balance the jersey out.  I've also combined the Avalanche's primary logo with their shoulder patch to create this "new" logo.

3rd Jersey Logo:


New Avalanche 3rds:



Thursday, 13 September 2012

Rebrand Series: Colorado Avalanche

It's been a while since I've posted anything, life has been crazy lately.  I'm hoping this post will make up for the lack of jersey love on my behalf.
The Colorado Avalanche haven't really changed their branding since they entered the league, their logo has stayed virtually the same with a few colour tweaks and a similar jersey style even with the introduction of the Reebok edge jerseys.  One thing the Avs are infamous for ugly third jerseys!!!
While my new jersey designs aren't drastically different, they are different enough. I've kept the blue sleeves to contrast the maroon and I think it blends quite well.  The bottom striping is my attempt at making it look like an avalanche sweeping across, hoping it doesn't look tacky.
Finally, and what I've worked the hardest on for this jersey set is the new logo.  Simply put, I've mashed the Avalanche's current logo with their former identity the Rockies logo.  Adding the most recognizable components of each gives the logo a classic modern, authentic contemporary feel, if that makes any sense at all.  I've replaced the C that quarterbacks the Rockies logo with the C that Joe Sakic wore on his chest for oh so long.
Although it's been a while I hope this concept makes up for lost time:

New Avalanche Logo:


Colorado Avalanche Home Jersey:


Colorado Avalanche Away Jersey:



Thursday, 30 August 2012

Rebrand Series: Bruins 3rds

It's been a while, too long.  life has been crazy, in a good way but I'm back and ready to go!

I'm jumping back into things with the Bruins 3rds I designed to go with the rebranded jerseys.  The design for the 3rds was inspired by the Ottawa Senators 3rds that were introduced this past year.  The barber pole stripes are a classic look, the Boston Bruins are a classic, original 6 team so where could anyone go wrong by combining the 2.  I know the brown is a bit of a stretch but back in the day the bruins rocked the bruin and I feel it gives it a little bit more of an authentic feel to the jersey.
The logo, I've used before with my first Bruins concept, it works, simple enough but also pays tribute to what the team is actually named after in the first place. What do you think?


Monday, 6 August 2012

Rebrand Series: Boston Bruins


Not too much to say about the new Bruins concept, although it has many similarities to their actual 3rds (which are SWEET) this one is also quite a bit different.
I tried making the whites without the the black sleeves but it looked tacky, so I'm liking the executive decision to add the black sleeves.
The jersey itself has, much like my first bruins concept, a bear paw/claw mark like striping on the jersey.
The logo, is a mashup of their current 3rd jersey logo, their primary logo and a Bear paw, and I'm loving the way it turned out.

New Bruins Logo:


New Boston Bruins Home Jerseys:


New Boston Bruins Away Jerseys:




Friday, 3 August 2012

Rebrand Series: Ducks 3rds

I've said this many times before and I'm going to say it again...The Ducks need to bring back the Wild Wing logo.  They want to, you can tell, when the introduced their current 3rd jersey they put an updated version of the guy on their shoulder patch.  Anaheim just fully commit to the Wild Wing, nobody likes your boring "ducks" text across the front anymore.
This is where I come in, I've taken that shoulder patch and made it the focal point of my Rebranded 3rd for the ducks.  Going along side that I've tried to recreate a retro feel for the jersey, giving it similar, but different curvature and arm stripes as their original teal and maroon wonders.  That being said I made the stripes come from the opposite side to make it more "up-to-date".  I contemplated making the base colour for this jersey orange, but I thought it might be a little too much to handle on the eyes, who knows if I keep playing around with it I might find the perfect balance in order to make a sweet orange Ducks jersey, until then, enjoy: