Saturday 8 December 2012

Rebrand Series: Kings 3rds

I know its been too long since my last post, I've had a hard time coming up a concept I liked for the Kings 3rds.  I went through a handful of different ideas on the jersey design itself, finally I landed on this one.
The inspiration behind the entire jersey was from all of the Los Angeles major sports teams.  first off the logo is a combination of the LA Dodgers logo and the crown from the kings.  Then, instead of using the dull purple the Kings used prior to their new threads, I've used the LA Lakers purple in junction with the classic black and silver the Kings wear so proudly.
The design, in a small way was also inspired by the Dodgers and Lakers as well.  Both teams have specific jersey sets that have a a solid line under the arm straight down to the bottom of the jersey.  I couldn't leave it plain so I also added a couple of stripes on the arms to even it out.

New Kings Alternate Logo:


New Los Angeles Kings 3rd Jersey: