The contest required me to create a new team for another Canadian city, in anticipation/hopes that the coyotes could be coming north of the border.
Here it is with a write up (a bit lengthy but very interesting) about why I did what I did;
Home Concept:
Away concept:
Saskatoon Barrage:
The inspiration behind this concept is Canada’s involvement
in the Battle of Vimy Ridge in April of 1917.
The primary logo I’ve created shows a Canadian soldier
standing onto of the Ridge with the Canadian flag over his head, obviously (as
this is a hockey team) the flag pole is a hockey stick.
I also created a Vimy Ridge commemoration shoulder
patch. The main focus of this shoulder
patch is the monument that stands in memory of this historic battle in
Vimy. Below the monument are 4 different
coloured squares, although these squares seem random and a bit tacky, they are
actually the colours of each of the 4 Canadian divisions that fought in the
Battle of Vimy Ridge. The monument is
encircled by a beige circle with the Words “VIMY RIDGE 1917” written in gold,
again paying tribute to Canada’s involvement in the battle.
The other solider patch is a version of the chevrons worn by
a sergeant in the Canadian Army.
The
name “BARRAGE” is also closely tied to this tribute to Vimy Ridge. The
rolling barrage was the tactic the Canadians used to defeat the Germans at Vimy
Ridge. In this tactic, the artillery would fire at the enemy while the
foot soldiers advanced towards the enemy's position. This tactic had
never been used before. The use of the
rolling barrage is one of the main reasons the Canadian army was so successful
in being victorious at Vimy Ridge.
I’ve also tried to make the jersey
design itself, as unique as possible.
Instead of just making a simple design to compliment the logo I decided
to make the jersey as unique as the logo.
That being said, I’ve tried to make the sides look similar to the
chevron design, adding the maple leaf at the bottom to make it more Canadian.
The choice of Saskatoon itself was
pretty simple. When one thinks about the
province of Saskatchewan they associate the colour green with it, and a team
paying tribute to the Canadian military had to be green, so Saskatoon was a
natural fit. The battle of Vimy Ridge is
a proud moment in history for all Canadians so the Barrage could have worked
with many different cities, but Saskatoon just seemed right.
