Friday 21 December 2012

Rebrand Series: Chicago Blackhawks

The Blackhawks have a very rich history, that being said I gotta say their logos could use a bit of an update.  I know many of you will disagree as time and again the Blackhawks logo is rated as one of the best, but I gotta say I'm not a huge fan.
With that it mind, the 3rd jersey that the Blackhawks just recently retired is one of my favourites of all time.  As a result I've decided to take that jersey design as the basis of this rebrand and spruce it up with some flare and a new logo.
The jersey itself is indeed very similar to the actual 3rds the Blackhawks were wearing a couple of years ago, but I've taken the liberty to add some new elements. I've added faint tomahawks and feathers within the beige portions (black portions on the away jersey) which, as seen on my rebranded Red Wings jerseys, looks pretty sweet!
The logo itself is a tribute to the logo dawned on the jersey my concept is based on, with the Blackhawks text encircling a new logo.  Inside I've placed a 3 feathered headdress sitting behind a pair of tomahawks which I think pays tribute to the teams nickname without being slightly offensive, hopefully.
I experimented making the away version beige, but it just looked tacky so I stuck with the white, enjoy:

New Blackhawks logo:


New Chicago Blackhawks Home Jersey:


New Chicago Blackhawks Away Jersey:




Saturday 8 December 2012

Rebrand Series: Kings 3rds

I know its been too long since my last post, I've had a hard time coming up a concept I liked for the Kings 3rds.  I went through a handful of different ideas on the jersey design itself, finally I landed on this one.
The inspiration behind the entire jersey was from all of the Los Angeles major sports teams.  first off the logo is a combination of the LA Dodgers logo and the crown from the kings.  Then, instead of using the dull purple the Kings used prior to their new threads, I've used the LA Lakers purple in junction with the classic black and silver the Kings wear so proudly.
The design, in a small way was also inspired by the Dodgers and Lakers as well.  Both teams have specific jersey sets that have a a solid line under the arm straight down to the bottom of the jersey.  I couldn't leave it plain so I also added a couple of stripes on the arms to even it out.

New Kings Alternate Logo:


New Los Angeles Kings 3rd Jersey: