Rebrand Series: Blues 3rds

And with this I have officially rebranded the entire NHL!
I'll keep it short and sweet, I love the Ottawa Senators black and red heritage jersey and so I've taken it and applied the Blues colour palette and it looks pretty sweet!
I've kept the arch from the other jerseys to keep that continuity and whoop there it is!
Finally I've taken the music note part of the actual Blues logo and incorporated it into my version of the Treble clef.  In my previous logo I went for the out of the ordinary, wing logo but this time I wanted to pay tribute to the musical roots of the team name.
Enjoy!

New Blues Alternate Logo:

New St. Louis Blues 3rd Jersey:

Rebrand Series: St. Louis Blues

At long last I've finally reached the end of this massive project I call the Rebrand series! The final instalments of the Rebrand series focuses on the St. Louis Blues.
The logo kind of came about randomly; I was playing around with the wing part of the Blues logo and decided to give it the same treatment I gave the Red Wings logo by mirroring one side and seeing what it looked like.  I can't fully explain what it's supposed to be, but I think it looks pretty awesome! I then used the circle the Blues use in their 3rd jersey logo.
When I was redesigning the jersey I knew I wanted to somehow incorporate the famous arches somehow and for a long time it just seemed tacky and out of place.  Finally I figured out how to subtly include the arches and still keep the St. Louis feel to the rest of the jersey, and the result was this beauty:

New Blues Logo:

New St. Louis Blues Home Jersey:

New St. Louis Blues Away Jersey:

Rebrand Series: Predators 3rds

So my rebranded home and away jerseys for the Predators were a definite break from the mould, but I do want to say that I am a big fan of the rebrand efforts that they've made for real.  The yellow jersey was a bold move and I personally think it looks great.  so with that in mind I knew that if I went with a blue home jersey I'd have to do a yellow 3rd.
The jersey is simple, yet different.  Who knew that the absence of lines could look so cool?!  AND, I've tried to keep it clean and simple with many similarities to what they actually wear.  The logo is from the Preds word mark that they introduced when they rebranded last year.  In the words of Michael Scott; This jersey is BOSS!

New Nashville Predators 3rd Jersey:

Rebrand Series: Nashville Predators

This is a much different look for the Preds.  While they actually rebranded their uniforms last season and went with a simplified, Nashvill-esque look, MY rebrand is very much the opposite!
Very similar to my rebrand attempt for the Panthers and the Wild (there's just so much potential with those 3 animal logos) I've gone for a more intimidating look that would strike fear into the eyes of any opponent.
When I created the new logo I wanted to keep the Sabre tooth tiger in the forefront but had a vision of what it would look like if it was facing frontwards.  But that wasn't enough, it looked to bland so I added some scratch marks and the NP that the Preds currently use just in case anyone forgot where these guys came from.
The jerseys don't really need much explanation.  I wanted something different, the jerseys had to match the logo, and they look awesome!

New Predators Logo:

New Nashville Predators Home Jersey:

New Nashville Predators Away Jersey:

Rebrand Series: Blue Jackets 3rds

Yes, they are named the Blue Jackets but the Blue 3rd jersey that they use right now just doesn't really fit in with the rest of the identity of the team.  Therefore I have stepped out of the box on this one and decided to make a red Blue Jackets jersey.
I wanted to give the jersey a rustic, vintage feel and the old school striping successfully does this I think.  You may also notice that I have used something very similar to their current 3rd jersey logo, but the focal point of this logo is not a cannon.  Instead I've used the civil war cap in the middle of the 3rd logo crest and changed the colour scheme of that crest to eliminated the powder blue from the mix.
Although it's red I think this look works really well for the Blue Jackets:

New Blue Jackets Alternate Logo:

New Columbus Blue Jackets 3rd Jersey:

Rebrand Series: Columbus Blue Jackets

When I first thought up this Rebrand idea the Blue Jackets were one of the first teams I had logo ideas for.  I while back I created a version of the logo posted with this concept but after months of holding off on revealing it to you I noticed that it looked kind of sloppy.  Over the last few weeks I've been making small, subtle tweaks to clean it up and bring it up to par with the standard I have set for myself.
The Cannon, a great idea, the jersey and logo design that the Cannon currently rests on, not so much.  The blue, powder blue and beige jersey set the Blue Jackets currently use as their 3rds just doesn't work in my opinion.  That being said there are elements that I've kept in this re-invisioning of incorporating the Cannon into my Rebranded Blue Jackets concept.
I've taken the Cannon, added the Ohio flag that they used on their 10th anniversary logo and placed it upon their current shoulder patch logo and created, what I think is a solid logo.
The jerseys themselves are not a radical change from what we know the Blue Jackets for as well but I think I have improved the design.  Taking the Patriotic colour scheme and obvious homage the team is paying to the State's historical significance I've created a striping pattern that is supposed to draw an obvious resemblance to the Ohio State flag.  I really like the way the Blue Jackets use the stripes going across the sleeves of their current jerseys, So I kept them, to make it uniquely Columbus.

New Blue Jackets Logo:

New Columbus Blue Jackets Home Jersey:

New Columbus Blue Jackets Away Jersey:

Rebrand Series: Chicago Blackhawks 3rds

This concept is more of an improvement of an old idea. For as long as I can remember the Blackhawks have had the same shoulder logo; the one with the 2 tomahawks crossed with a C in front of them.  Cool idea, poor execution in my opinion, to me it just feels as if a 5 year old drew this and the team thought hey why not.
The main focus of the new Blackhawks 3rds, is improving that logo.  As you can see all I've done is make that logo look a little bit more intimidating and less cartoony.
The jersey was tough, as with the rebranded home away jerseys I posted a couple of weeks ago.  The Blackhawks jerseys have changed little over the years and so, I decided to go with the same design as their actual home jerseys with the new logo on the chest.
I really like the logo and could definitely see it being used in place of the primary logo:

 New Blackhawks Alternate Logo:

New Chicago Blackhawks 3rd Jersey:

Rebrand Series: Chicago Blackhawks

The Blackhawks have a very rich history, that being said I gotta say their logos could use a bit of an update.  I know many of you will disagree as time and again the Blackhawks logo is rated as one of the best, but I gotta say I'm not a huge fan.
With that it mind, the 3rd jersey that the Blackhawks just recently retired is one of my favourites of all time.  As a result I've decided to take that jersey design as the basis of this rebrand and spruce it up with some flare and a new logo.
The jersey itself is indeed very similar to the actual 3rds the Blackhawks were wearing a couple of years ago, but I've taken the liberty to add some new elements. I've added faint tomahawks and feathers within the beige portions (black portions on the away jersey) which, as seen on my rebranded Red Wings jerseys, looks pretty sweet!
The logo itself is a tribute to the logo dawned on the jersey my concept is based on, with the Blackhawks text encircling a new logo.  Inside I've placed a 3 feathered headdress sitting behind a pair of tomahawks which I think pays tribute to the teams nickname without being slightly offensive, hopefully.
I experimented making the away version beige, but it just looked tacky so I stuck with the white, enjoy:

New Blackhawks logo:

New Chicago Blackhawks Home Jersey:

New Chicago Blackhawks Away Jersey:

Rebrand Series: Red Wings 3rds

Well this would have been perfect had the NHL lockout not happened and the winter classic canceled.  When the Red Wings announced they'd be hosting the winter classic I knew I had to make a concept for the occasion, I didn't know it would take this long and be irrelevant when I posted it.
From my understanding, the jerseys the Wings were going to wear for the 2013 winter classic a retro jersey the Wings wore in 1992.  What I've done is take that design and switch the white and red to make it a "home" version of the retro look.  I've also caved and went with recent trends by using the beige instead of the white to give the jersey a more rustic, authentic look.
The logo also needed to look classic, so I encircled my updated logo and jazzed up the circle but putting DETROIT RED WINGS around it and added the D from the cougars jerseys they wore in the winter classic against the Blackhawks and I believe I achieved a very classic look with it.

Red Wings Winter Classic Logo:

New Detroit Red Wings Winter Classic Jerseys:

Rebrand Series: Detroit Red Wings

Seeing as the Red Wings are my favourite team one would think this would be one of the first concepts I would have posted for the rebrand series.  Here's the thing, I really struggled to come up with something that suited the Wings.  The Red Wings are one of a few teams who have changed the uniforms very little over the years and I didn't want to mess with the classic look that the Wings own so well.
First off, you'll notice I've used the logo I created for my very first Red Wings concept, simply because it's awesome (obviously bias opinion, but come on, how sweet does it look am I right?).
I decided to use their Winter classic jersey from a few years back as the basis and build on it.  As you can see I've added a new colour to the uniforms, a very subtle silver, to accent the lines and help them pop out just a little bit more.  I've also decided to use a darker red on the uniforms because, to me it looks crazy good!  Finally I've laced the jersey with a faded graphic of the wing in the space between the silver stripes which I believe adds an element of uniqueness to the jerseys but not in a distracting way, or a way that takes away from the classic look of this jersey.
You might also notice that I've put a C on both sets of jerseys although the Wings haven't named a new captain yet.  That being said, Zetterberg or Datsyuk are obvious choices for the job and either one of these guys would be a great captain, the C looks great on either of these jerseys.
I'd like to think this jersey could be considered a retro modern look...if that makes any sense.

New Red Wings Logo

New Detroit Red Wings Home Jerseys

New Detroit Red Wings Away Jerseys

Feeling Blue? Hope This Brightens Your Day!

I can honestly say I have no idea what I was thinking when I designed this jersey back in 2003.  The wavy striping on the sleeves to the best of my memory are completely random.  And as a whole the jersey design itself looks pretty similar to what the Blues where now, but it does look pretty sweet I think.  The logo used to be used as a shoulder patch by the blues back when the still had red in their colour scheme, I've updated the colours and overall I'd say it looks pretty good:

Original Concept From 2003:

Columbus Needed Some More Star Power...So Here It Is

I have to be completely honest, I don't really get the green fly in the civil war get up that the bluejackets used to use as their logo, however, I always thought it looked pretty cool, at least in comparison to the CBJ logo that they had on their jerseys.  But the never used the fly guy on their jerseys front row centre so I decided that I was going to seek justice for the little guy.
As you can see, to no surprise, I've used the fly guy logo as the primary logo on the jersey.  I've then decided to make the blue jackets even more patriotic then before by adding stars all along the sleeves and across the bottom of the logo, I think it turned out pretty sweet.  Although I played around with a couple of different colour schemes and couldn't decide which one looked better so I've added both the blue and red as well as a blue black and red version that is similar to their 3rd jerseys back in the early 2000s.

Blue and Red

Blue, Black, and Red

Original Concept From 2003:

Shaking Things up in the Windy City: Chicago

I have to be completely honest, I have no idea why i decided to design the Blackhawks jersey the way I did back in 2003.  I mean, I remember wanting to use their shoulder crest because it was something different from the logo they have been using for decades, but the white striping with the random thin black stripe through the middle, no idea.  I do remember thinking that there was some significance back in 2003 and I want to say it had something to do with their old jerseys, or something on one of their logos but hey, who knows.  Maybe I just thought it would look cool, and it does....doesn't it?

Original Concept From 2003

The Music City Predators

The Nashville Predators have had a history of very....interesting jerseys. with the random silver, yellow, white, and navy they had created some very interesting threads.  Oh and I forgot to mention the diarrhoea yellow 3rds the sported for a couple of years.

My original concept for the predators uses the skull logo that the press have had on their shoulders for a number of years, I personally think this logo is pretty awesome so why not use it on a jersey.  The rest of the jersey is kind of random though.  I think what I was thinking in 2003 when i drew this jersey was that if I was using the skull logo then I could make the rest of the jersey look archeology/museumy to add to the character of the jersey.  Welp, here it is, after I made the jersey it started to grow on me, check it out;

Original Concept from 2003;

First Concept

It's only fitting that my very first post would be a jersey concept for my team the Detroit Red Wings.  The original concept for this jersey was drawn in 2003 and although the logo was the same the stripes and look of this jersey was very different.  I updated my original concept by being inspired by the winter classics jerseys the wings used a couple of years ago (best jerseys ever, by the way!).  The logo is the most unique part about the jersey, the two winged wheel which I created through photoshop.  Also, if you look closely I've added the D used on the original winter classic jerseys and I gotta say, I love this jersey!

Double Winged Wheel with D Logo:

And here is a look at my original drawing which as you can tell is quite different other than the logo