Sunday, 1 December 2013

Rebrand Series: Devils 3rds

It's only natural that if the Devils get a 3rd jersey it should be black.  When I was designing this jersey I wanted to go for the old school look but as I was designing I had a small change of heart and realized I wanted a modern take on an old school look.
The result is the following:

New New Jersey Devils 3rd Jersey:


Thursday, 21 November 2013

Rebrand Series: New Jersey Devils

I have to make a confession, I've never really liked the Devils jerseys, it just seems like there is something missing and they haven't tapped into their full potential.  With that in mind I struggled for a long time to what a rebrand would look like for the Devils.  I'm not claiming to have all the answers, in fact I will be the first one to admit that this jersey set is quite out there.
The inspiration behind the logo was the fact that the Devils have needed an updated, more intimidating pitch fork in their repertoire.  I took ASU Sun Devils pitch fork logo and modified it a bit and gave it a little more substance with the NJ and wrap it up with a circle.
From the pitch fork logo I created a unique striping pattern that I've slapped on those jerseys.  Like I said, it's a bold step and not necessarily the answer to the rebrand for the Devils but I am straight out of ideas for this team.  with the exception of the 3rd jersey I've got in the works for next week:

New Devils Logo:


New New Jersey Devils Home Jersey:


New New York Jersey Devils Away Jersey:




Friday, 8 November 2013

Rebrand Series: Leafs 3rds

Similar to the Winter classic jersey I designed for the Red Wings, I went with the old school stripe style jersey and borrowed the beige colour jersey from the Rangers winter classic jersey from a few years back.
The logo isn't much but the encircled leaf adds to the antique feel of the complete concept so I'm hoping it all plays off each other.

New Leafs Alternate Logo:


New Toronto Maple Leafs 3rd Jersey:





Sunday, 13 October 2013

Rebrand Series: Toronto Maple Leafs

The Leafs are one of those teams that "change" their jerseys quite often.  That being said the changes they've made over the last 10 years have literally been switching back between 2 different jersey sets that look essentially the same.  Not only that but they've introduced the same 3rd jersey a couple of times (before and directly after the Reebok edge era) until recently they've been using a blue 3rd jersey AND unveiled their winter classic jersey as well.
With all of that in mind I decided that when it was all said and done the Leafs just need a Fresh, New Look something the fans haven't seen before.
The inspiration for the logo was the 2010 Vancouver Olympics Team Canada logo which acts as a template as for my new Leafs logo.  In the center is the TML wordmark that the team has used on and off for a very long time.  Acting as a background to the TML are a couple of things; the veins of a leaf to pay homage to the old school leaf Toronto has used on the white 3rd jersey as well as the CN tower, THE Toronto landmark.  I've done the best I can to make sure the CN tower blends in as naturally as possible with the veins of the leaf so that it doesn't look too tacky.
The jerseys themselves were my biggest obstacle, I fumbled around with a couple of ideas; 1 set had a very old school feel to them but eventually I decided that if I was using a "modern" new logo I should also go with a modern new jersey set.  After several weeks of just looking at these 2 options I finally settled on these 2 jerseys and I hope they compliment the new logo well:

New Maple Leafs Logo:


New Toronto Maple Leafs Home Jersey:


New Toronto Maple Leafs Away Jersey:




Sunday, 29 September 2013

Rebrand Series: Lightning 3rds

Before the Lightning rebranded a couple of years ago and switched to Blue as their primary colour they've been without a Black jersey.  Frankly, I loved the black jerseys they wore before the rebrand and I knew I'd have to bring black back when I rebranded the team.
With that in mind here is what I've done; I've taken the Bolts current 3rd jersey and reversed the colour scheme.  I'd like the believe that this change works pretty well and the result is a pretty sweet jersey:

New Tampa Bay Lightning 3rd jersey:


Monday, 16 September 2013

Rebrand Series: Tampa Bay Lightning

I've said it before but the Lightning have so much potential for an out of the box jersey design with a name like the Lightning.  In fact, I've posted one I designed way back when.  This time around I've improved upon my design and made a New home and away version of my original design.
I know it's not a brand new logo or completely new design but I love how it turned out, and I promise I have some new Lightning logos in the works.
In the meantime, enjoy a new rendition of an old favorite of mine:

New Lightning Logo:


New Tampa Bay Lightning Home Jersey:


New Tampa Bay Lightning Away Jersey:




Sunday, 8 September 2013

Rebrand Series: Capitals 3rds

I know you've seen this jersey before but I can explain.  I've always liked the idea of the Caps having a Blue version of their current home/away jersey set, but I've done that already so, I went with a new version of my rebranded Flyers jersey.  It has a certain familiarity about it, being very comparable to the Caps actual design but also an element of simplification.
The Logo, just kind of came out of know where, I was looking at some sort of soccer logo and then all of a sudden got an idea that turned into this.  I can't really give you any rhyme or reason as to why it turned out this way but hey, it looks pretty decent:

New Capitals Alternate Logo:


New Washington Capitals 3rd Jersey: