The result is the following:
New New Jersey Devils 3rd Jersey:
Showing posts with label New Jersey. Show all posts
Showing posts with label New Jersey. Show all posts
Sunday, 1 December 2013
Rebrand Series: Devils 3rds
It's only natural that if the Devils get a 3rd jersey it should be black. When I was designing this jersey I wanted to go for the old school look but as I was designing I had a small change of heart and realized I wanted a modern take on an old school look.
The result is the following:
The result is the following:
Thursday, 21 November 2013
Rebrand Series: New Jersey Devils
I have to make a confession, I've never really liked the Devils jerseys, it just seems like there is something missing and they haven't tapped into their full potential. With that in mind I struggled for a long time to what a rebrand would look like for the Devils. I'm not claiming to have all the answers, in fact I will be the first one to admit that this jersey set is quite out there.
The inspiration behind the logo was the fact that the Devils have needed an updated, more intimidating pitch fork in their repertoire. I took ASU Sun Devils pitch fork logo and modified it a bit and gave it a little more substance with the NJ and wrap it up with a circle.
From the pitch fork logo I created a unique striping pattern that I've slapped on those jerseys. Like I said, it's a bold step and not necessarily the answer to the rebrand for the Devils but I am straight out of ideas for this team. with the exception of the 3rd jersey I've got in the works for next week:
The inspiration behind the logo was the fact that the Devils have needed an updated, more intimidating pitch fork in their repertoire. I took ASU Sun Devils pitch fork logo and modified it a bit and gave it a little more substance with the NJ and wrap it up with a circle.
From the pitch fork logo I created a unique striping pattern that I've slapped on those jerseys. Like I said, it's a bold step and not necessarily the answer to the rebrand for the Devils but I am straight out of ideas for this team. with the exception of the 3rd jersey I've got in the works for next week:
New Devils Logo:
New New Jersey Devils Home Jersey:
New New York Jersey Devils Away Jersey:
Monday, 19 March 2012
Finally, Some NEW JERSEY's for the DEVILS
See what I did there?! Clever huh...
But seriously, the New Jersey Devils have had the same jerseys (pretty much) since the early 90's and before that the only real difference before that was that instead of black the Devils dawned the green to...compliment?....the red and white.
So with that in mind take a look at my new concepts: First off I've changed the logo just a bit, and now we have both the letters N and J separated styling some devilish features. And the jersey itself, I'm pretty sure if I can remember back to 2004 when I drew the concept is just kind of random. Doesn't really have any significance to the club but it looks pretty cool.
Which one do you like better; the Red or the Black?
But seriously, the New Jersey Devils have had the same jerseys (pretty much) since the early 90's and before that the only real difference before that was that instead of black the Devils dawned the green to...compliment?....the red and white.
So with that in mind take a look at my new concepts: First off I've changed the logo just a bit, and now we have both the letters N and J separated styling some devilish features. And the jersey itself, I'm pretty sure if I can remember back to 2004 when I drew the concept is just kind of random. Doesn't really have any significance to the club but it looks pretty cool.
Which one do you like better; the Red or the Black?
Red Concept
Black Concept
New NJ Logo:
Original Concept From 2004:
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