Monday, 30 July 2012

Rebrand Series: Anaheim Ducks

Let's be honest, bringing wild wing back needs to happen, we don't need to the "Ducks" text with a duck foot D anymore.  What I've done is combine elements of ducks jerseys past and present to create these jerseys.  Taking a look at the home jersey first, I've combined elements of their current home, 3rd, and original mighty ducks jerseys to make it.  Elements from the 3rd's are the orange shoulder stripes and the shoulder patches, sporting the ducks D, so they still have their "new" identity, as well as the arm sleeve patterns.  If you know your ducks jerseys then you'll also notice that I've changed the direction the stripes on the bottom of the jersey are flowing, as dismal as this sounds the reasoning behind this switch was deliberate.  The new direction is actually an old one, the original mighty ducks jerseys had their stripes flowing this way as well, but I've kept the unique curvature and striping in current ducks colours to make it pop out more.
Finally, I've added the ducks current D behind the logo, to pay tribute to the mighty ducks first logo (the duck goalie mask aka wild wing with the 2 hockey sticks crisscrossed like a pirate flag tribute), but have changed the colours inside the D to make the logo pop out more.


New Ducks Logo:


Anaheim Ducks Home Jersey:


Anaheim Ducks Away Jersey: