Thursday 26 July 2012

Rebrand Series: Hurricanes 3rds

While at a quick glance you may think you've seen this jersey before, a second glance will prove your initial retain wrong.  Yes the colour scheme, letters diagonally across the jersey are exactly the same the design has been updated.  To make this jersey a little but more unique, besides the fact that no one uses grey as a base colour for a jersey, I've turned the design used for the rebranded canes jerseys on its head.  rotating and distorting the alignment of the stripes gives the jersey a "chaotic" feel, one in which I can only imagine you must feel if caught in an actual hurricane, after all we've gotta give meaning to this team's nickname.
Finally, although not the primary focus of this jersey, I've created a new shoulder patch which can be found also on the original rebranded canes jersey posted earlier in the week.  This logo includes the new flag design standing beside a map of North Carolina both on top of a faded current Hurricanes logo, encircled by Carolina Hurricanes which gives the logo a vintage but modern feel.

New Hurricanes Shoulder Patch:


New Hurricanes 3rd Jersey: