The Colorado Avalanche haven't really changed their branding since they entered the league, their logo has stayed virtually the same with a few colour tweaks and a similar jersey style even with the introduction of the Reebok edge jerseys. One thing the Avs are infamous for ugly third jerseys!!!
While my new jersey designs aren't drastically different, they are different enough. I've kept the blue sleeves to contrast the maroon and I think it blends quite well. The bottom striping is my attempt at making it look like an avalanche sweeping across, hoping it doesn't look tacky.
Finally, and what I've worked the hardest on for this jersey set is the new logo. Simply put, I've mashed the Avalanche's current logo with their former identity the Rockies logo. Adding the most recognizable components of each gives the logo a classic modern, authentic contemporary feel, if that makes any sense at all. I've replaced the C that quarterbacks the Rockies logo with the C that Joe Sakic wore on his chest for oh so long.
Although it's been a while I hope this concept makes up for lost time:
New Avalanche Logo:
Colorado Avalanche Home Jersey:
Colorado Avalanche Away Jersey:
