Showing posts with label Colorado. Show all posts
Showing posts with label Colorado. Show all posts

Friday, 21 September 2012

Rebrand Series: Avalanche 3rds

To keep it short and simple the avs have tried and failed to represent a jersey where the primary colour is blue.  Here is my attempt in correcting that path; as you can see I've brought back the "mountain" effect for the sleeves of the jersey but left it off the bottom, instead I gave it a more modern, rounded feel to balance the jersey out.  I've also combined the Avalanche's primary logo with their shoulder patch to create this "new" logo.

3rd Jersey Logo:


New Avalanche 3rds:



Thursday, 13 September 2012

Rebrand Series: Colorado Avalanche

It's been a while since I've posted anything, life has been crazy lately.  I'm hoping this post will make up for the lack of jersey love on my behalf.
The Colorado Avalanche haven't really changed their branding since they entered the league, their logo has stayed virtually the same with a few colour tweaks and a similar jersey style even with the introduction of the Reebok edge jerseys.  One thing the Avs are infamous for ugly third jerseys!!!
While my new jersey designs aren't drastically different, they are different enough. I've kept the blue sleeves to contrast the maroon and I think it blends quite well.  The bottom striping is my attempt at making it look like an avalanche sweeping across, hoping it doesn't look tacky.
Finally, and what I've worked the hardest on for this jersey set is the new logo.  Simply put, I've mashed the Avalanche's current logo with their former identity the Rockies logo.  Adding the most recognizable components of each gives the logo a classic modern, authentic contemporary feel, if that makes any sense at all.  I've replaced the C that quarterbacks the Rockies logo with the C that Joe Sakic wore on his chest for oh so long.
Although it's been a while I hope this concept makes up for lost time:

New Avalanche Logo:


Colorado Avalanche Home Jersey:


Colorado Avalanche Away Jersey:



Friday, 13 January 2012

New Avalanche 3rds

I have to admit I have always liked the Avalanche logo.  As plain as the letter A is, they decided to spruce it up and create a scene incorporating the letter.  Too bad they didn't take the same creativity into making their current 3rd jerseys.  I mean, having the word Colorado diagonally down the front of a jersey and changing the colour scheme, how original!  If you are going to change the colour scheme at least do something cool to the rest of the jersey, like this;



That Big foot logo has been around for as long as the Avs have been in the league, so why not put it to good use?!  I've also tried to incorporate the unique striping the Avs use to circle their logo; as you can see the oval surrounding the foot is much more than slapping a random oval to encompass the logo.  I have taken the same theory and applied it to the white accent striping of my concept, I believe adding a very unique, genuine Avs feel to the concept.  I've also included my original concept of this jersey and as you can see I have added the coloured shoulders because when I created the jersey without the purple shoulders the jersey looked a little bland, enjoy.