Rebrand Series: Chicago Blackhawks

The Blackhawks have a very rich history, that being said I gotta say their logos could use a bit of an update.  I know many of you will disagree as time and again the Blackhawks logo is rated as one of the best, but I gotta say I'm not a huge fan.
With that it mind, the 3rd jersey that the Blackhawks just recently retired is one of my favourites of all time.  As a result I've decided to take that jersey design as the basis of this rebrand and spruce it up with some flare and a new logo.
The jersey itself is indeed very similar to the actual 3rds the Blackhawks were wearing a couple of years ago, but I've taken the liberty to add some new elements. I've added faint tomahawks and feathers within the beige portions (black portions on the away jersey) which, as seen on my rebranded Red Wings jerseys, looks pretty sweet!
The logo itself is a tribute to the logo dawned on the jersey my concept is based on, with the Blackhawks text encircling a new logo.  Inside I've placed a 3 feathered headdress sitting behind a pair of tomahawks which I think pays tribute to the teams nickname without being slightly offensive, hopefully.
I experimented making the away version beige, but it just looked tacky so I stuck with the white, enjoy:

New Blackhawks logo:

New Chicago Blackhawks Home Jersey:

New Chicago Blackhawks Away Jersey:

Rebrand Series: Kings 3rds

I know its been too long since my last post, I've had a hard time coming up a concept I liked for the Kings 3rds.  I went through a handful of different ideas on the jersey design itself, finally I landed on this one.
The inspiration behind the entire jersey was from all of the Los Angeles major sports teams.  first off the logo is a combination of the LA Dodgers logo and the crown from the kings.  Then, instead of using the dull purple the Kings used prior to their new threads, I've used the LA Lakers purple in junction with the classic black and silver the Kings wear so proudly.
The design, in a small way was also inspired by the Dodgers and Lakers as well.  Both teams have specific jersey sets that have a a solid line under the arm straight down to the bottom of the jersey.  I couldn't leave it plain so I also added a couple of stripes on the arms to even it out.

New Kings Alternate Logo:

New Los Angeles Kings 3rd Jersey:

Rebrand Series: Los Angeles Kings

Well, you might have thought that after posting a winter classic concept for the the Wings naturally, I'd turn to their counterpart and post a Maple Leafs concept....but they aren't ready yet.

Instead, The Los Angeles Kings have been in the limelight since their EPIC stanley cup run and I hope I can do them justice with this new set of jerseys.
I know they are very unconventional and very unique but I'm hoping they grow on you as much they have on me.  They rational behind the jerseys goes back to the logo the Kings wore in the Wayne Gretzky era.  If you look closely at the logo you will see that the KINGS text has those "movement" lines streaking from them, so I incorporated those lines into the jerseys.  I also took the silhouette of that logo and used it as a source for these streaking lines.  Finally, I spent many hours contemplating between vertical or horizontal lines on the sleeves but when it was all said and done I thought it looks best with one of each.
The logo is simply a updated colour palette of the primary logo the Kings used from 1967-1988.  I promise I'm working on a logo of my own for their 3rds, should be good.
Again, very out of the ordinary, and very unconventional but I hope you like it:

New Kings Logo:

New Los Angeles Kings Home Jerseys:

New Los Angeles Kings Away Jerseys:

Rebrand Series: Red Wings 3rds

Well this would have been perfect had the NHL lockout not happened and the winter classic canceled.  When the Red Wings announced they'd be hosting the winter classic I knew I had to make a concept for the occasion, I didn't know it would take this long and be irrelevant when I posted it.
From my understanding, the jerseys the Wings were going to wear for the 2013 winter classic a retro jersey the Wings wore in 1992.  What I've done is take that design and switch the white and red to make it a "home" version of the retro look.  I've also caved and went with recent trends by using the beige instead of the white to give the jersey a more rustic, authentic look.
The logo also needed to look classic, so I encircled my updated logo and jazzed up the circle but putting DETROIT RED WINGS around it and added the D from the cougars jerseys they wore in the winter classic against the Blackhawks and I believe I achieved a very classic look with it.

Red Wings Winter Classic Logo:

New Detroit Red Wings Winter Classic Jerseys:

Rebrand Series: Detroit Red Wings

Seeing as the Red Wings are my favourite team one would think this would be one of the first concepts I would have posted for the rebrand series.  Here's the thing, I really struggled to come up with something that suited the Wings.  The Red Wings are one of a few teams who have changed the uniforms very little over the years and I didn't want to mess with the classic look that the Wings own so well.
First off, you'll notice I've used the logo I created for my very first Red Wings concept, simply because it's awesome (obviously bias opinion, but come on, how sweet does it look am I right?).
I decided to use their Winter classic jersey from a few years back as the basis and build on it.  As you can see I've added a new colour to the uniforms, a very subtle silver, to accent the lines and help them pop out just a little bit more.  I've also decided to use a darker red on the uniforms because, to me it looks crazy good!  Finally I've laced the jersey with a faded graphic of the wing in the space between the silver stripes which I believe adds an element of uniqueness to the jerseys but not in a distracting way, or a way that takes away from the classic look of this jersey.
You might also notice that I've put a C on both sets of jerseys although the Wings haven't named a new captain yet.  That being said, Zetterberg or Datsyuk are obvious choices for the job and either one of these guys would be a great captain, the C looks great on either of these jerseys.
I'd like to think this jersey could be considered a retro modern look...if that makes any sense.

New Red Wings Logo

New Detroit Red Wings Home Jerseys

New Detroit Red Wings Away Jerseys

Rebrand Series: Stars 3rds

I've given the Stars back their green and when designing their new 3rd jersey I decided that I'd let them rep the black again. The design is a sort of hybrid if you will; inspired by the Stars current home jersey and the Star original black jersey when the first moved to Dallas from Minnesota.
The logo, is yet another page taken out of the Tampa Bay Lightning redesigning effort, simplicity is best.  With that in mind I took the Dallas Star and used a D as its backdrop.

New Stars Alternate Logo:

New Dallas Stars 3rd Jersey:

Rebrand Series: Dallas Stars

Let's be honest, one of the most defining features for the Dallas stars has been green.  But ever since the Reebok edge jerseys took over, there is barely any green in the Stars uniforms, and beyond the stars and the Wild there is no other green in the NHL, a travesty indeed.
With that being said, I'm bringing the green back to Texas.  Seeing as they are the Dallas Stars I decided to incorporate that into the striping of the jersey, while I had doubts at first, I think it works out pretty well.
With the logo, I added a D, with a star in the middle of it on top of the Texas state logo the Stars have used in the past, and encircled it to give it a classic hockey look.

New Stars Logo:

New Dallas Stars Home Jerseys

New Dallas Stars Away Jerseys

Rebrand Series: Sabres 3rds

Now that I've quickly come to my senses (with the help of my buddy Rodney) I've realized that giving the Sabres a black and yellow jersey is just a bad idea.  Especially considering the fact that the Sabres divisional rival the Bruins have rocked that colour scheme since the beginning of time.  I've made some quick revisions and am ready to unveil my rebranded Sabres 3rds.  I've kept the black concept in here just for kicks, man what was I thinking?!

New Sabres Alternate logo

New Sabres 3rd Jersey

Sabres Black Concept

(What was I thinking?)

Rebrand Series: Buffalo Sabres

I can't remember if I had already posted this set of jerseys yet, it's been a while so I guess I'll just treat it like I haven't.  Simply put I've decided to take the Sabres jerseys from the mid 90's and updated the colour scheme as well as modernized the look a little bit.  Obviously I'm a fan of pretty much every jersey I make but I got to say that I really like how these ones turned out.
The logo is also an updated version of a classic.  I've combined the double sabres logo that was used on the Sabres 3rds, back in the mid 90s and taken the Buffalo head that was the primary logo for the Sabres for a number of years and made a "tribute" to the original Sabres logo, which is their current logo again anyways.

New Sabres Logo

New Buffalo Sabres Home Jerseys

New Buffalo Sabres Away Jerseys

Rebrand Series: Winnipeg Jets 2.0

So this is a slight break from the mould but, I'm revisiting my rebranded Winnipeg Jets jerseys.  I don't know how many of you know this but the jerseys were FINALLY featured on the icethetics website on August 10th (the day I got married so sorry for the lack of keeping you in the loop).
I got some pretty good feedback about the jersey, overall, most people really liked it, but a suggestion that kept popping up was that the red maple leaf took bled into the Jets text and looked to busy.  with those suggestions in mind I took another look at my logo and jersey set.
I decided that perhaps a more nuetral background colour would not look as busy or distracting so here it is.  My Jets 2.0 logo and jersey set.....WHAT DO YOU THINK?!

Jets 2.0 Logo

Winnipeg Jets 2.0 Home Jerseys

Winnipeg Jets 2.0 Away Jerseys

Rebrand Series: Avalanche 3rds

To keep it short and simple the avs have tried and failed to represent a jersey where the primary colour is blue.  Here is my attempt in correcting that path; as you can see I've brought back the "mountain" effect for the sleeves of the jersey but left it off the bottom, instead I gave it a more modern, rounded feel to balance the jersey out.  I've also combined the Avalanche's primary logo with their shoulder patch to create this "new" logo.

3rd Jersey Logo:

New Avalanche 3rds:

Rebrand Series: Colorado Avalanche

It's been a while since I've posted anything, life has been crazy lately.  I'm hoping this post will make up for the lack of jersey love on my behalf.
The Colorado Avalanche haven't really changed their branding since they entered the league, their logo has stayed virtually the same with a few colour tweaks and a similar jersey style even with the introduction of the Reebok edge jerseys.  One thing the Avs are infamous for ugly third jerseys!!!
While my new jersey designs aren't drastically different, they are different enough. I've kept the blue sleeves to contrast the maroon and I think it blends quite well.  The bottom striping is my attempt at making it look like an avalanche sweeping across, hoping it doesn't look tacky.
Finally, and what I've worked the hardest on for this jersey set is the new logo.  Simply put, I've mashed the Avalanche's current logo with their former identity the Rockies logo.  Adding the most recognizable components of each gives the logo a classic modern, authentic contemporary feel, if that makes any sense at all.  I've replaced the C that quarterbacks the Rockies logo with the C that Joe Sakic wore on his chest for oh so long.
Although it's been a while I hope this concept makes up for lost time:

New Avalanche Logo:

Colorado Avalanche Home Jersey:

Colorado Avalanche Away Jersey:

Rebrand Series: Bruins 3rds

It's been a while, too long.  life has been crazy, in a good way but I'm back and ready to go!

I'm jumping back into things with the Bruins 3rds I designed to go with the rebranded jerseys.  The design for the 3rds was inspired by the Ottawa Senators 3rds that were introduced this past year.  The barber pole stripes are a classic look, the Boston Bruins are a classic, original 6 team so where could anyone go wrong by combining the 2.  I know the brown is a bit of a stretch but back in the day the bruins rocked the bruin and I feel it gives it a little bit more of an authentic feel to the jersey.
The logo, I've used before with my first Bruins concept, it works, simple enough but also pays tribute to what the team is actually named after in the first place. What do you think?

Rebrand Series: Boston Bruins

Not too much to say about the new Bruins concept, although it has many similarities to their actual 3rds (which are SWEET) this one is also quite a bit different.
I tried making the whites without the the black sleeves but it looked tacky, so I'm liking the executive decision to add the black sleeves.
The jersey itself has, much like my first bruins concept, a bear paw/claw mark like striping on the jersey.
The logo, is a mashup of their current 3rd jersey logo, their primary logo and a Bear paw, and I'm loving the way it turned out.

New Bruins Logo:

New Boston Bruins Home Jerseys:

New Boston Bruins Away Jerseys:

Rebrand Series: Ducks 3rds

I've said this many times before and I'm going to say it again...The Ducks need to bring back the Wild Wing logo.  They want to, you can tell, when the introduced their current 3rd jersey they put an updated version of the guy on their shoulder patch.  Anaheim just fully commit to the Wild Wing, nobody likes your boring "ducks" text across the front anymore.
This is where I come in, I've taken that shoulder patch and made it the focal point of my Rebranded 3rd for the ducks.  Going along side that I've tried to recreate a retro feel for the jersey, giving it similar, but different curvature and arm stripes as their original teal and maroon wonders.  That being said I made the stripes come from the opposite side to make it more "up-to-date".  I contemplated making the base colour for this jersey orange, but I thought it might be a little too much to handle on the eyes, who knows if I keep playing around with it I might find the perfect balance in order to make a sweet orange Ducks jersey, until then, enjoy:

Rebrand Series: Anaheim Ducks

Let's be honest, bringing wild wing back needs to happen, we don't need to the "Ducks" text with a duck foot D anymore.  What I've done is combine elements of ducks jerseys past and present to create these jerseys.  Taking a look at the home jersey first, I've combined elements of their current home, 3rd, and original mighty ducks jerseys to make it.  Elements from the 3rd's are the orange shoulder stripes and the shoulder patches, sporting the ducks D, so they still have their "new" identity, as well as the arm sleeve patterns.  If you know your ducks jerseys then you'll also notice that I've changed the direction the stripes on the bottom of the jersey are flowing, as dismal as this sounds the reasoning behind this switch was deliberate.  The new direction is actually an old one, the original mighty ducks jerseys had their stripes flowing this way as well, but I've kept the unique curvature and striping in current ducks colours to make it pop out more.
Finally, I've added the ducks current D behind the logo, to pay tribute to the mighty ducks first logo (the duck goalie mask aka wild wing with the 2 hockey sticks crisscrossed like a pirate flag tribute), but have changed the colours inside the D to make the logo pop out more.

New Ducks Logo:

Anaheim Ducks Home Jersey:

Anaheim Ducks Away Jersey:

Rebrand Series: Hurricanes 3rds

While at a quick glance you may think you've seen this jersey before, a second glance will prove your initial retain wrong.  Yes the colour scheme, letters diagonally across the jersey are exactly the same the design has been updated.  To make this jersey a little but more unique, besides the fact that no one uses grey as a base colour for a jersey, I've turned the design used for the rebranded canes jerseys on its head.  rotating and distorting the alignment of the stripes gives the jersey a "chaotic" feel, one in which I can only imagine you must feel if caught in an actual hurricane, after all we've gotta give meaning to this team's nickname.

Finally, although not the primary focus of this jersey, I've created a new shoulder patch which can be found also on the original rebranded canes jersey posted earlier in the week.  This logo includes the new flag design standing beside a map of North Carolina both on top of a faded current Hurricanes logo, encircled by Carolina Hurricanes which gives the logo a vintage but modern feel.

New Hurricanes Shoulder Patch:

New Hurricanes 3rd Jersey:

Rebrand Series: Carolina Hurricanes

While I posted a couple of new Hurricanes jerseys a few weeks ago I did the same as I did with the flames jerseys, rethought the design and created a brand new Canes identity.  Very much like the Flames design I have created a lightning inspired logo for the Hurricanes to rock.
If you have a keen eye for detail you will notice that the flag is very similar to the flag used on the Hurricanes current 3rd jersey but different enough to make it unique.  more importantly, the circle engulfing the flag is actually the outer portion of the Hurricanes current primary logo.  Not to pat myself on the back or anything but I love this logo!
The jersey design itself was inspired by the Hurricanes current word mark. , if you look closely the effect behind the text looks very similar to the stripes on the across the jersey, just another little detail I pay close attention to, to make every jersey I design as unique as possible.
Although The canes have always used Red as their primary colour I think the red accent really makes the design pop out more effectively.

New Hurricanes Logo:

Carolina Hurricanes Home Jersey:

Carolina Hurricanes Away Jersey:

Rebrand Series: Flames 3rd

I know you guys have already seen this jersey but I've now demoted it to my new 3rd for the rebranded flames.  I still really love this jersey, looks retro but awesome! enjoy:

Rebrand Series: Calgary Flames

While I posted a Flames jersey not too long ago, I went back to the drawing board.  I kept thinking to myself, there has got to be something cool I could do to make a new Flames logo.  I decided to take a page out of Tampa Bay's rebranding techniques, simple is good.  With that In mind I designed a logo that focuses on the more crucial part of Calgary's identity, the Flame.

With all of that in mind I took a swing at a new set of jerseys to go along with the new logo.  The jerseys that the Flames use now are pretty cool, but the black doesn't sit well with me, in my opinion it seems misplaced.  So, I took the black out and decided to keep with the retro colour scheme because, in my opinion the Orangey-Red, Yellow, and White is one of the best colour schemes in the league.  I kept the jersey design almost identical to the design it is now, but revamped the colour scheme, and took out the awkward black patch underneath the armpit.
What do you guys think?

New Flames Logo:

Calgary Flames Home Jerseys:

Calgary Flames Away Jerseys:

Rebrand Series: Jets 3rds

Although the Thrashers couldn't really pull off the powder blue, I think the Jets might just have what it takes to do what their former team could not.

Why not pay tribute to the club that gave new life to the Jets franchise.  Thank you Atlanta for not only bringing the Jets back but giving new life to an awkward coloured Thrashers jersey that fits perfectly with the Jets new colour scheme.