Showing posts with label Edmonton. Show all posts
Showing posts with label Edmonton. Show all posts

Friday, 8 February 2013

Rebrand Series: Oilers 3rds

Originally, I was going to use this logo as the primary mark for my rebranded Oilers designs.  When my creative juices finally started flowing I replaced the spawn logo with a creation of my own, but I knew I had to bring it back in some capacity.  The Spawn logo is easily my favourite of all the Oilers logos and all I've done is change the colours to match the orange and navy colour scheme used for this new 3rd jersey I've designed.
The jersey design is nothing complex, but the simplicity is what makes it stand out for me.  I brought back the Oilers navy that they rocked before the throwbacks became their primary, but instead of going with the bronzy orange, I used the throwback orange with really makes the colours pop on the jersey.  Kind of a simple design, but I hope you guys like it.

Updated Spawn Logo:


New Edmonton Oilers 3rd Jerseys:



Saturday, 2 February 2013

Rebrand Series: Edmonton Oilers

When I was designing a jersey and logo for the Oilers I originally decided to just take the "Spawn" logo that the Oilers used on their 3rds prior to the Reebok edge era and change the colours to reflect the Oilers current palette.  Everything was all good, logo fit and I designed the jersey to pay tribute to 3 different styles the Oilers have worn in their past.
The striping on the jersey is inspired by the striping from the jerseys the Oilers wore just prior to the Reebok edge era.  In addition to the stripes I've taken an element from the Reebok edge jerseys in which the arm stripes only go up half way, giving the jersey a little more of a modern look.  Finally, and quite simply I've used the Oilers retro colour scheme because, to be honest, the colour scheme they used before was pretty dull.
I was ready to post the jerseys a while ago, but for some reason I hesitated because I felt like i was copping out by not actually designing my own logo.  So, last week I was finally hit with an idea, which has finally materialized into a logo I'm proud to post.  In the foreground is an oil drill, the element I was struggling with for the longest time, but I finally found on that fits into the look of the design.  I then layered the Oilers current text mark over top of the drill, and put the Edmonton skyline in the background.  Finally, the shape of the border was loosely inspired by the Oilers AHL affiliate the Oklahoma City Barons.

New Oilers logo:


New Edmonton Oilers Home Jersey:


New Edmonton Oilers Away Jersey:




Monday, 27 February 2012

Re- SPAWN-ing an old look for the Oilers

Let me start this post by saying that The Oilers 3rd jersey from 2001-2007 was the COOLEST jersey ever!! when it first came out I thought it was the most awesome jersey of life, I still love it, in fact I have a Oilers 3rd Jersey with Mike York on the back....yes Mike York, please don't ask me why I have a Mike York jersey lol but I love the oilers 3rd from 2001!!!
Oh and for those of you who also don't know the logo used on that jersey was designed by the creator of Spawn, hence the post title.
Anyways when i created this design it was because I really wanted the Oilers to rebrand and use the 3rds as a primary jersey and my design as their away jerseys.  And to be honest I still think they should use that jersey combo, the retro jerseys are cool but come on, these ones are original, the retros had their glory days back in the 80s.
I took part of the shoulder logo from that 3rd jersey and made it the primary logo and kept it pretty simple for the jersey striping, hope you guys enjoy!


Original Concept From 2003;