Rebrand Series: Montréal Canadiens

Before you start yelling blasphemy I realize that the Canadiens jerseys are considered sacred and so before anyone freaks out I'll clear the air right off the bat, I've made small, simple changes to enrich the history surrounding this team.
With that said let's talk about the logo: Simply put, I've taken the current Habs logo and slapped it on top of a version of the globe logo they used way back in the 1920s.  I've tried to take two eras of the most historic team and blend them together to create a unique new look.
The jerseys are a version of what the Canadiens use now.  The Home jersey is pretty much the same except you may notice that I've taken the two thin stripes off the bottom of the jersey.  That's not all, I've also put a faint deep blue print of the world map inspired by the 1920s globe logo.  The away version is the exact opposite of its home counterpart which IS a big step away from the norm for them, but sometimes we should embrace change.

New Canadiens Logo:

New Montréal Canadiens Home Jersey:

New Montréal Canadiens Away Jersey:

Rebrand Series: Islanders 3rds

As I've mentioned before, although the Islanders went through an awkward era (the fisherman logo) there was some good that came of it.  The fact that during that time they also used a logo with a lighthouse on it was a bright spot in a dark place.
That lighthouse is the focal point of my 3rd jersey for the Islanders.  It is a simplistic look, much like the Lightning have done when the rebranded; I've taken an "icon" from the team's history/the essence of what the team is all about and made a very simple, yet aesthetically pleasing look for them.
From there I took the jerseys the Islanders currently wear and put all of the lines and stripes on a slant to continue with the consistency of the jersey and the logo.  Finally, I've given the Islanders their retro blue back because it is a good look, although I think the Navy is a more solid primary look for them.

New Islanders Alternate Logo:

New New York Islanders 3rd Jersey:

Rebrand Series: New York Islanders

The Islanders are one of a handful of teams that have decided to go back to their retro colour scheme which I think is good AND bad. On the one hand yes, the royal blue and orange look good together but on the other the retro trend is taking away from a team's ability to break the mould, get away from the cookie cutter jersey designs and go with something boldly unique.  Here's where I step in.
Personally I think the navy blue and orange is a great look for the Islanders so I've adopted this scheme as the primary colour scheme in my rebranded design.
The jersey looks much different than anything the Islanders have ever seen.  I took the unique design for the sides of the jersey from the Islanders current 3rd jersey, which is a travesty in itself, but I made those stripes work on a normal looking jersey.  I've also some slanted stripes that run up half the sleeve with the inspiration coming from shoulder patch the Islanders wore on the jerseys they wore when the edge jerseys were first introduced.
The logo I've created is a sort of homage to various looks the Islanders have had in their history.  From their original logo (which the are using currently as their primary logo again) I've taken the NY text and combined it with the ISLANDERS text that you may remember from that memorable logo they used with the angry fisherman on it.  Finally I took the lighthouse from that same era, but subtly straightened it vertically and combined all these elements to make this uniquely New York logo.  I tried to find a way to incorporate long island into the logo but it just didn't fit, PLUS they will be moving to Brooklyn soon anyways so it still works pending that move ( sorry Long Islanders):

New Islanders Logo:

New New York Islanders Home Jersey:

New New York Islanders Away Jersey:

Rebrand Series: Blue Jackets 3rds

Yes, they are named the Blue Jackets but the Blue 3rd jersey that they use right now just doesn't really fit in with the rest of the identity of the team.  Therefore I have stepped out of the box on this one and decided to make a red Blue Jackets jersey.
I wanted to give the jersey a rustic, vintage feel and the old school striping successfully does this I think.  You may also notice that I have used something very similar to their current 3rd jersey logo, but the focal point of this logo is not a cannon.  Instead I've used the civil war cap in the middle of the 3rd logo crest and changed the colour scheme of that crest to eliminated the powder blue from the mix.
Although it's red I think this look works really well for the Blue Jackets:

New Blue Jackets Alternate Logo:

New Columbus Blue Jackets 3rd Jersey:

Rebrand Series: Columbus Blue Jackets

When I first thought up this Rebrand idea the Blue Jackets were one of the first teams I had logo ideas for.  I while back I created a version of the logo posted with this concept but after months of holding off on revealing it to you I noticed that it looked kind of sloppy.  Over the last few weeks I've been making small, subtle tweaks to clean it up and bring it up to par with the standard I have set for myself.
The Cannon, a great idea, the jersey and logo design that the Cannon currently rests on, not so much.  The blue, powder blue and beige jersey set the Blue Jackets currently use as their 3rds just doesn't work in my opinion.  That being said there are elements that I've kept in this re-invisioning of incorporating the Cannon into my Rebranded Blue Jackets concept.
I've taken the Cannon, added the Ohio flag that they used on their 10th anniversary logo and placed it upon their current shoulder patch logo and created, what I think is a solid logo.
The jerseys themselves are not a radical change from what we know the Blue Jackets for as well but I think I have improved the design.  Taking the Patriotic colour scheme and obvious homage the team is paying to the State's historical significance I've created a striping pattern that is supposed to draw an obvious resemblance to the Ohio State flag.  I really like the way the Blue Jackets use the stripes going across the sleeves of their current jerseys, So I kept them, to make it uniquely Columbus.

New Blue Jackets Logo:

New Columbus Blue Jackets Home Jersey:

New Columbus Blue Jackets Away Jersey:

Rebrand Series: Panthers 3rds

Not much to say about this one other than it is a colour variation of the Rebranded Panthers jerseys I posted last week.  Although the Panthers went back to red this past season (which was an excellent choice) they can still rock the blue...assuming there is no powder blue to go with it.
In terms of the logo, I've used the same logo I created for the Home and Away jerseys but took the text out to switch things up.  Although the changes aren't drastic I think overall these 3 jerseys give the Panthers a fresh new look and give them an edge in the intimidation factor.

New Florida Panthers 3rd Jersey:

Rebrand Series: Florida Panthers

Way back when I started this rebrand project one for the first logos I came up with was this one for the Florida Panthers, I knew I wanted to create something that would strike fear into the hearts and minds of their opponents and I knew I'd be stepping out of the box of conventionality on this one.  The problem was for a very, very long time I could come up with a jersey to match my vision, everything seemed to just fall short.
A few weeks ago I took another crack at the jersey design and then it dawned on me; use the current jersey design to inspire a new, more intimidating look for the Panthers. With that in mind, I took all the stripes and jersey elements from the Panthers current home and away jerseys and turned them into a playground of scratch makes.  Although unconventional, who says every team has to have a jersey that fits into a cookie cutter design and completely turn their backs on the uniqueness that each team and team culture that they have when creating a new identity.

New Panthers Logo:

New Florida Panthers Home Jersey:

New Florida Panthers Away Jersey: