Friday, 2 August 2013

Rebrand Series: Coyotes 3rds

As promised I have come up with a new idea for the Coyotes.  And yes, it is another blending of eras; let's start with the logo.
To make this logo I've taken 3 logos that the Yotes have used in their past and blended them all together to pay homeage to the history of this team.  In the foreground I've taken the original Coyote head logo back from the late 90s and updated the colour scheme.  Then, I've encircled this logo with one that the Coyotes currently have in their arsenal minus the giant paw in the middle.  And just to add a little more depth I've taken the state of Arizona logo thats used as a shoulder patch and faintly put it in the background.
The jersey design itself is yet another shout out to the past.  In fact I've taken the Coyotes original home/away jersey and updated it to fit the modern look they rep now.  I'm not quite sure what 8-bit original Nintendo pattern is supposed to be but hey, it's all good!

New Coyotes Alternate Logo:


New Phoenix Coyotes 3rd Jersey:



Thursday, 25 July 2013

Rebrand Series: Phoenix Coyotes

SURPRISE!!! Happy Thursday: I'll be on a Safari all weekend so I figured I'd give you guys a post today while I have internet access.
Now there is a disclaimer and that is to tell you that half of this concept you have seen before.  When I was trying to come up with ideas for some new Coyotes jerseys I kept coming back to the original concept I posted a long time ago.  The thing was, to me, something looked off in that concept.  With much thought a deliberation I realized that I didn't like the shade of maroon that I used and so I decided that I'd give the same concept another try with a deeper hue of maroon.
That being said I've also created an away jersey with the same design which hasn't been seen yet so although this post is kind of an update on an older design I hope I've made it up to you by giving you an away jersey as well.
And maybe a little teaser about the 3rd jersey I'll be posting next week: It will be another blending of eras much different than the home and away jerseys I've created but just as cool.

New Coyotes Logo:


New Phoenix Coyotes Home Jersey:


New Phoenix Coyotes Away Jersey:




Monday, 22 July 2013

Rebrand Series: Canucks 3rds

I am currently in South Africa for 5 weeks and internet is not as readily available as I'm used to so, I apologize for the lack of posts in the last 2 weeks.

This past season the Canucks brought back a maroon Millionaires jersey which I thought was pretty awesome.  This jersey inspired me to create my own version of this jersey to fit in with the rebranding efforts I've made for the Canucks.  First off, the Canucks need a green jersey, the lack of green in the NHL is a travesty and thus, there really wasn't an option, the jersey had to be green.  additionally I've added a blue trim to the white sleeve stripes.
Finally, I've wanted to add that Lumberjack logo that the Canucks use on their merchandise but never knew how, until they unveiled the millionaires logo they'd be using.  As a result, this is what I've come up with:

New Canucks Alternate Logo:


New Vancouver Canucks 3rd Jersey:



Monday, 8 July 2013

Rebrand Series: Vancouver Canucks

When I took on the challenge of Rebranding the Vancouver Canucks I had no idea what I was going to do, or where I was going to start.  Initially, I grabbed the black, red, and yellow logo the Canucks used to use back in the 90s and simply changed the colour scheme to the Canucks present colours.  I was satisfied, It looked sharp, it was simple and I felt people would love to see me bring back the retro logo.  But something wasn't sitting right for me, I felt as if I was taking the easy way out by not actually creating my own logo.  As a result I sat on this mystery for many months with no progress and then one day it just dawned on me; if I do this properly, I can incorporate the Canucks current whale logo into the beloved 90s logo, and so the task began.  I took a long time to perfect the blend but I'm very happy with the result.
The jersey design itself has a couple different elements going on too.  First, I took the striping on the bottom of the jersey from the throwback jersey the Canucks have worn on several occasions in the last couple of years.  Secondly, and most notably I've given the Canucks slanted lines on the sleeves and taken a chunk of the line out with the idea that the absence of line forms a V for Vancouver within the design.  Overall I think it turned out pretty sweet, I'm especially proud of the logo:

Canucks New Logo:


New Vancouver Canucks Home Jersey:


New Vancouver Canucks Away Jersey:




Friday, 28 June 2013

Rebrand Series: Flyers 3rds

I can't remember the last time I actually posted a concept on a Friday morning like I've said I would, wow feels good to be back on top of the ball with this stuff, thanks for your patience.
Numerous times throughout their recent history, the Flyers have attempted to use a black jersey in their rotation.  I haven't been opposed to these jersey but they haven't been the best, which is why I think they keep getting rid of them.  That being said I've taken my theory of simplicity that I applied to the Flyers home and away set I posted last week and directly applied it to a black 3rd jersey.  In fact, the 3rd jersey is exactly the same design as the home and away set but with black as the primary colour and orange as the accent.  Clean, simple, and loving the orange accent, I think it works.
Because I used the same jersey design I did want to treat you guys to some sort of alternate logo.  And while I was hesitant to remove the liberty bell from my new Flyers logo when I did, I was pleasantly surprised at how the doubled sided Flyers logo looked.  And so here it is, enjoy:

New Flyers Alternate Logo:


New Philadelphia Flyers 3rd Jersey:



Saturday, 22 June 2013

Rebrand Series: Philadelphia Flyers

The Flyers have got something going for them that no other team in the NHL has...ORANGE.  The bright orange looks incredible on the Flyers jersey and I wanted to make sure that I didn't want to take anything away from this rare colour.  With that in mind I had a difficult time designing a jersey that did this, which is why the Flyers is one of the last jerseys I've posted in my rebrand series.
I tried a bunch of different ideas; some unique and others were just variations of things that have done before but nothing seemed to be working.  That's when I realized, I had to simplify the look to give the orange the look it deserved.
The logo was pretty easy to decide on.  With how awesome my Red Wings logo turned out I figured I'd try the same thing with it's winged counterpart, the Flyers logo.  With that in mind I angled the two sides slightly because it looks awkward when no angled, and most notably, I've added the liberty bell, perhaps the most famous landmark in Philly.  finding a good picture of the liberty bell turned out to be more difficult than I thought so I've used the Philadelphia Phillies logo and changed it to Flyers orange, and I gotta say, I'm liking the way it turned out.

New Flyers Logo:


New Philadelphia Flyers Home Jersey:


New Philadelphia Flyers Away Jersey:




Friday, 14 June 2013

Rebrand Series: Canadiens 3rds

First off, a thousand apologies for leaving you guys hanging these last 3 weeks.  Year end stuff has school has gotten the better of me and I have had next to no time to post anything.
So without further ado, I give you a re-imagined concept of a throwback jersey the Habs wore during their centennial season.  It is essentially the same jersey, but I've decluttered it (although it may not feel like it) by putting less stripes on it and giving it just a hint more blue because although the Habs have worn red since anyone can remember, the blue looks good, and the jersey is an instant classic.
The logo is a combination of 2 logos the Canadiens used back in the early 1900s.  The maple leaf was used in 1911, while the CA logo was used a few years later in 1915.  Simply put I've combined to historical eras of the rich history that is the MontrĂ©al Canadiens and put a new twist on a classic jersey from deep in the archives.

New Canadiens Alternate logo:


New Montréal Canadiens 3rd Jersey: