Rebrand Series: Columbus Blue Jackets

When I first thought up this Rebrand idea the Blue Jackets were one of the first teams I had logo ideas for.  I while back I created a version of the logo posted with this concept but after months of holding off on revealing it to you I noticed that it looked kind of sloppy.  Over the last few weeks I've been making small, subtle tweaks to clean it up and bring it up to par with the standard I have set for myself.
The Cannon, a great idea, the jersey and logo design that the Cannon currently rests on, not so much.  The blue, powder blue and beige jersey set the Blue Jackets currently use as their 3rds just doesn't work in my opinion.  That being said there are elements that I've kept in this re-invisioning of incorporating the Cannon into my Rebranded Blue Jackets concept.
I've taken the Cannon, added the Ohio flag that they used on their 10th anniversary logo and placed it upon their current shoulder patch logo and created, what I think is a solid logo.
The jerseys themselves are not a radical change from what we know the Blue Jackets for as well but I think I have improved the design.  Taking the Patriotic colour scheme and obvious homage the team is paying to the State's historical significance I've created a striping pattern that is supposed to draw an obvious resemblance to the Ohio State flag.  I really like the way the Blue Jackets use the stripes going across the sleeves of their current jerseys, So I kept them, to make it uniquely Columbus.

New Blue Jackets Logo:

New Columbus Blue Jackets Home Jersey:

New Columbus Blue Jackets Away Jersey:

Rebrand Series: Panthers 3rds

Not much to say about this one other than it is a colour variation of the Rebranded Panthers jerseys I posted last week.  Although the Panthers went back to red this past season (which was an excellent choice) they can still rock the blue...assuming there is no powder blue to go with it.
In terms of the logo, I've used the same logo I created for the Home and Away jerseys but took the text out to switch things up.  Although the changes aren't drastic I think overall these 3 jerseys give the Panthers a fresh new look and give them an edge in the intimidation factor.

New Florida Panthers 3rd Jersey:

Rebrand Series: Florida Panthers

Way back when I started this rebrand project one for the first logos I came up with was this one for the Florida Panthers, I knew I wanted to create something that would strike fear into the hearts and minds of their opponents and I knew I'd be stepping out of the box of conventionality on this one.  The problem was for a very, very long time I could come up with a jersey to match my vision, everything seemed to just fall short.
A few weeks ago I took another crack at the jersey design and then it dawned on me; use the current jersey design to inspire a new, more intimidating look for the Panthers. With that in mind, I took all the stripes and jersey elements from the Panthers current home and away jerseys and turned them into a playground of scratch makes.  Although unconventional, who says every team has to have a jersey that fits into a cookie cutter design and completely turn their backs on the uniqueness that each team and team culture that they have when creating a new identity.

New Panthers Logo:

New Florida Panthers Home Jersey:

New Florida Panthers Away Jersey:

Rebrand Series: Senators 3rds

Well, when I posted my Senators rebrand last week I swapped out the primary colour of red for black, but I couldn't just leave the red by the waste side so, behold my rebranded Senators 3rd jersey.
There isn't really any rhyme or reason for the design but as it came together it definitely started looking more and more Senator-esque.  The one element I did really want to incorporate into the design is arrow feather/branch looking things, seeing as they've been a part of the Sens logo for a very long time.
The logo is taken from the Heritage jerseys that the Sens brought into existence a couple of seasons ago.  In the end, it all comes together to give the senators another unique jersey design that compliments the past, present and future of the franchise.

New Ottawa Senators 3rd Jersey:

Rebrand Series: Ottawa Senators

A few years ago the Senators introduced a 3rd jersey with the wordmark SENS across the front.  To say the least, this jersey was very unique, personally I kind of liked them although I know a lot of people were appalled by them.  That being said when they came out with their Heritage jersey 2 years ago they made a step in the right direction.  Those heritage jerseys look awesome and so when I was making a new jersey set I decided to build on the success of the Heritage jersey and make an away counterpart to complete the set.
You may not even notice that I've done anything to the logo, but if you take a closer look you will notice that what I've done is, I've taken 2 of the Senators logos and combined then together seamlessly. Most obviously, I've taken the Roman Senator and kept him as the focal point.  I took the red maple leaf from an alternate logo that the Senators used as a shoulder patch on a 3rd jersey they wore from 2000-2007 that includes this maple leaf and the Parliament building in Ottawa.  The mission in making this logo was to keep the Senators unique Roman soldier element, but to also pay homage to the fact that they are located in the nation's capital so you've gotta represent somehow.

New Senators Logo:

New Ottawa Senators Home Jersey:

New Ottawa Senators Away Jersey:

Rebrand Series: Sharks 3rds

UMM, Ya I don't really have many words for this one.  Other than the fact that for some random reason I've been imagining a San Jose 3rd jersey with a tribal design.  I've never been to San Jose and I have no clue what it's like there but for some reason I've thought that a tribal jersey would be a good fit, I don't know.
Like I said, I don't really have any words and I know I'm gonna get a lot of haters for this jersey, but I've accepted that.

New San Jose Sharks 3rd Jersey:

Rebrand Series: San Jose Sharks

With a nickname like the Sharks, San Jose has HUGE potential to do something unconventional and pretty awesome with their logo and jerseys.  And from 1998-2007 the Sharks definitely had unconventional jerseys.  The image of Owen Nolan on the cover of EA Sports NHL 2001 in that Sharks jersey will forever be etched in my mind and it served as inspiration for this concept.

As a result of the Reebok edge era of the NHL the Sharks experienced a complete overhaul for the logo and jerseys.  The current Sharks logo looks amazing with the modernized, more intimidating shark, but I'd have to say the jerseys are lacklustre.  This was the main motivation behind the direction I went with the jersey design for my rebranded Sharks jerseys.

What I've done is taken the pre-edge-era Sharks jersey and given it a modern-day update.  The most notable focal point of the jersey is the black striping engulfing the sides and chest of the jersey, intended to look like a shark fin.  Different from it's pre-edge-era counterpart I've added an element to this section of the design, using a similar, white shark fin shape outlined in orange, the reason being it adds volume and depth to the jersey, instead of being bland.  I've also removed the grey section seen on the actual jersey because it just doesn't work for me, and updated the sleeve design to  compliment the colour scheme on the mid section of the jersey.

The logo is an attempt to follow in the footsteps of the Tampa Bay Lightning by simplifying the logo.  I've taken the shark fin used currently as a shoulder mark on the Sharks jerseys and "encircled" it with the jaws of a shark.  Although I love the Sharks actual logo I had a lot of fun designing something new for the Sharks and think it blends well with the  jersey design itself.

New Sharks Logo:

New San Jose Sharks Home Jersey:

New San Jose Sharks Away Jersey: